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The Most Advance Digital Marketing Course Web Introduction. Google Adwords. SEO- On Page. SEO-Off Page.100% <br><br>Placement Assistance<br>
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Digital Marketing Course Syllabus
Syllabus • Introduction of Digital Marketing • Introduction To Website Development • Search Engine Optimization • Social Media Optimization • Google Tools • Google Adwards • Email Marketing
Introduction of Digital Marketing • What is Marketing? • What is Digital Marketing? • Why organizations do digital marketing? • What is Internet and how it works? • Diff between Digital Marketing Vs Traditional Marketing • Digital Marketing Process • How Search Engine works? • Ranking Factors of Google • Search Engine Updates (Panda & Penguin Update)
Search Engine Optimization • What is Search Engine? • Type of Search Engines • What is Search Engine Optimization? • Search Engine Optimization Types • SEO life cycle? • Difference between Organic and Inorganic • Keyword Research • Google Trends • On-Page Optimization • Off-Page Optimization
Social Media Optimization • What is Social Media? • Understanding its importance • Social Media Marketing • Branding • Paid Advertising • Blogging • Facebook • Twitter • LinkedIn • SlideShare • Social Media Management Tool (SMMT)
Google Tools • Keyword Planner Tool • Google Webmaster Tool • Google Analytics • Reporting And Analysis Tool
Google Adwards • Navigating through Google AdWords • Understanding Google AdWords Structure • Working with Keywords • Writing Ads in Google AdWords • Understanding Google’s Text Ad Structure • Reporting • Advance AdWords Marketing • Google Adsense
Email Marketing • How Email works? • Challenges while sending bulk emails • Solution over challenges • Types of email marketing • Email marketing Tools • Designing of Email template • Email marketing scheduler • Email marketing success tracking • Lead Generation For Business