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Introduction to Multimedia

Introduction to Multimedia. Part I: Media Integrations (The Nuts & Bolts of a Multimedia Project). So, what is “multimedia”?.

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Introduction to Multimedia

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  1. Introduction to Multimedia Part I: Media Integrations (The Nuts & Bolts of a Multimedia Project)

  2. So, what is “multimedia”? Multimedia is “concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be represented, stored, transmitted and processed digitally.”(from Marshall)

  3. Why use multimedia? • Connect the human interface to electronic information • To enhance traditional interfaces • To gain & hold interest • To improve knowledge retention among users (from Vaughan)

  4. Creating a Multimedia Project • Planning & Costing • Identify objectives and what will make those objectives work • Plan what skills & expertise areas are needed • Develop a navigation or site map • Develop a budget • Complete a proof-of-concept

  5. Creating a Multimedia Project • Designing & Producing • Perform each of the tasks in a job plan • Testing • Test to see if program meets stated objectives • Does the program work properly? • Does the program meet the needs of your client(s)?

  6. Creating a Multimedia Project • Delivery • Package and deliver the project to your client(s) (from Vaughan)

  7. The Project Team Project Manager • Overall project development • Oversees day-to-day operations

  8. The Project Team How should a project look? • Design should be aesthetic • Visually consistent • Clear navigation • Developed with a sense of the audience in mind • Multimedia Designers are responsible for putting the project together

  9. The Project Team Graphic Designers • Responsible for developing & maintaining the visual aspects of the project

  10. The Project Team Instructional Designers • Make sure the project is clear • Make sure the project is properly presented, in easily-understood language

  11. The Project Team Interface Designers • Develop the navigation of the project • Develop a site map

  12. The Project Team Information Designers • Structure Content • Select presentation media based on media properties and strengths

  13. The Project Team Content Writers • Take information from content experts and summarize it in a concise manner

  14. The Project Team Video Specialists • Responsible for all aspects of managing video from concept to post-production edits

  15. The Project Team Audio Specialists • Locates audio talent (music, voice-overs, sound effects, etc.) • Digitizes and edits sound

  16. The Project Team Multimedia Programmer • Responsible for putting the pieces together as a whole • Uses an authoring environment or programming language to do so

  17. Resources for Part I Marshall, Dave. Website for Multimedia Class at Cardiff University (CM0340): http://www.cs.cf.ac.uk/Dave/Multimedia/. 1999. Vaughan, Tay. Multimedia: Making It Work. McGraw-Hill. 1998.

  18. Break

  19. Introduction to Multimedia Part II: Atoms to Bits (Basic Multimedia Theory)

  20. Birth of Multimedia • Israeli rescue at Entebbe, Uganda Airport in 1976 • Physical modeling was too expensive to replicate • ARPA’s Solution: Bits not atoms (1978 Aspen Project)

  21. Multimedia: Breadth & Depth • Traditional print media had an either/or approach to breadth & depth (encyclopedia article vs. academic journal on computer security) • Physical limits preclude having both breadth & depth

  22. Multimedia: Breadth & Depth • In the digital world, we are not constrained by atoms • Allows for both/and approach to breadth & depth • Both/And is the essence of multimedia

  23. Multimedia: Breadth & Depth • No dimensional limits on information • Ideas can be reordered & expanded • Instant definition • Implicit Interactivity

  24. Towards “Mediumlessness” • “The medium is NOT the message” • Medium is determined by receiver, not the producer • Fluid movement among media • “Salient Stills”

  25. Culture Convergence • Computers no longer the realm of technologists • Consumerism will drive development • Innovations will come in applications, not hardware • Multimedia is a blend of both the technological & the artistic

  26. Multimedia Distribution • Traditionally, media producers have “pushed” bits at people • Multimedia allows people to “pull” bytes at their leisure • “Narrowcasting” vs. Broadcasting

  27. Multimodal Interface • “Either/Or” vs. “Both/And” • Redundancy is good • The Noticeable Difference • Intelligent Interfaces

  28. Resources for Part II Negroponte, Nicholas. Being Digital. Vintage Books. 1996.

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