1 / 17

NEiM : GIS solution Case Study Telecommunications > Geomarketing

NEiM : GIS solution Case Study Telecommunications > Geomarketing. Agenda. 1. NEiM overview 2. Telecom Geomarketing case study. 1. NEiM overview. 1. NEiM overview (1/5). Description > Geographical Information System (GIS) (intranet mode)

bat
Download Presentation

NEiM : GIS solution Case Study Telecommunications > Geomarketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NEiM : GIS solution Case Study Telecommunications > Geomarketing

  2. Agenda 1. NEiM overview 2. Telecom Geomarketing case study

  3. 1. NEiM overview

  4. 1. NEiMoverview (1/5) Description > Geographical Information System (GIS) (intranet mode) > Maps (point of sales, network…) shared between users > Geo-data analysis (coverage vs population…) > Integrated dataset (geographical layers, population density per square km…)

  5. 1. NEiMoverview (2/5) Basic features > Create/Edit map from one or multiple layer(s) > Export data/map (CSV, KML, TAB, SHP, GIF…) > Attach pictures/documents (JPG, GIF, PDF, DOC, XLS…) > Search, Select, Zoom in/out, Measure distance, Print…

  6. 1. NEiMoverview (3/5) Advanced features > Users/Maps management : users profile, map sharing… > Files/Database management : files upload (TAB, SHP…)... > Create/Save/Export SQL query > Analysis : Layers comparison, Coverage eligibility, Coverage radius…

  7. 1. NEiMoverview (4/5) Integrated dataset > Icons library > Google Maps, Open Street Maps… > Worldwide geographical layers (administrative boundaries, primary/secondary roads, railways, rivers…) > (optional) Population density, Wind/Solar intensity…

  8. 1. NEiMoverview (5/5)

  9. 2. Telecom Geomarketing case study

  10. 2. Telecom Geomarketingcase study (1/7) Objectives > Estimate the number and location of Base Stations required > Calculate the % of population covered within a given area of study and where population density is above a certain level.

  11. 2. Telecom Geomarketingcase study (2/7) Area of study > Location: Sibut (Central African Republic) > Total population: 27,712 > Total surface: 1739 square km Assumption: population per square km > 20 > Urban: pop per sq km > 300, coverage radius: 0,5 km > Suburban: pop per sq km: 50-300, coverage radius: 2 km > Rural: pop per sq km: 20-50, coverage radius: 12 km

  12. 2. Telecom Geomarketingcase study (3/7) Requirements > NEiM solution > Population density (LandScan) vector layer of Sibut area PS: LandScan integrates daytime movements and collective travel habits into a single measure to produce a better representation of where people are located during an average day.

  13. 2. Telecom Geomarketingcase study (4/7) Step 1: Locate the most populated areas > by SQL query: population per square km > 20 (highlighted by the green squares in figure below) Total targeted population: 19,566 Total targeted surface: 23 square km PS: the above numbers have been calculated by exporting the SQL query in CSV (Excel compatible)

  14. 2. Telecom Geomarketingcase study (5/7) Step 2: Locate the theoritical Base Stations > by creating Base Stations in center of the targeted areas (where population per square km > 20) (highlighted by the blue circles in figures below) Number of Base Stations required: 17 PS: Base Stations locations can be extracted from the CSV export (Excel compatible)

  15. 2. Telecom Geomarketingcase study (6/7) Step 3: Calculate the % of population covered > by comparing 2 layers: « Population density » vs « Base Stations » % of population covered: 63%

  16. 2. Telecom Geomarketingcase study (7/7) Results > Number of Base Stations required: 17 (Location of Base Stations can be extracted from the CSV file) > % of population covered: 63% Time to generate the above results > Less than 2 hours (including manual tasks)

  17. THANK YOU ! contact@kalyo.com

More Related