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Final Phytome project dissemination Meeting

Explore the evolution of the European meat industry through the Phytome project, focusing on its history, importance, and future impact. Learn about the drive for quality improvement, unity in the sector, and proactive measures for a better image. Discover the significance of promoting the health benefits of meat products in a balanced diet.

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Final Phytome project dissemination Meeting

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  1. FinalPhytome project dissemination Meeting 16 November 2015 - Brussels Frans Egberts

  2. Frans Egberts Managing Director of Henri van de Bilt Meat products Producer of single muscle meat products

  3. The history before the project started The importance of the project The future after the project

  4. 1. The history before the project started Project to improve the quality of meat and meat products

  5. Results of the project • Very promising • A lot of questions

  6. Arguments to convince Clitravi • We have to act more pro active to defend ourselves against what can come • We have to look how we can improve meat products for the total sector • We have to act together to get a better image for the sector

  7. The importance of the project

  8. That we act as an united European Meat processing industry

  9. That we act pro active

  10. That we have proven that big European projects are possible for SMEs

  11. That we have improved with Phytome the image of the meat processing industry

  12. That we have been able to prefer the importance of the sector above the importance of individual companies

  13. The future after the project

  14. We are always under attack

  15. Everybody likes meat products even vegetarians

  16. If we are under attack • We have to be more open in our behaviour and communication towards the consumer • We have to act more pro active • We have to do more together as 1 European meat processing industry

  17. We should organize ourselves better to be really heard

  18. Promotethehealthy part of themeatproducts • Source of proteins of high biological value • Source of essential amino acids • Source of vitamins of the B group • Source of minerals like Fe and Zn

  19. To much is always bad

  20. Meat products are part of a balanced diet

  21. The Phytome project is part of the promotion for a better image of the meat products industry

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