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More Thoughts on Fundraising

More Thoughts on Fundraising. A Community Board member’s musings on a subject of critical importance to any consumer organization’s survival in this (and any) economy. Tom Pyle, April 30, 2012. Pay for Development Officers. Resources. Annual Campaigns. Annual Campaigns. All about…

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More Thoughts on Fundraising

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  1. More Thoughts on Fundraising A Community Board member’s musings on a subject of critical importance to any consumer organization’s survival in this (and any) economy. Tom Pyle, April 30, 2012

  2. Pay for Development Officers

  3. Resources

  4. Annual Campaigns

  5. Annual Campaigns • All about… • Acquiring donors • Retaining donors • Upgrading donors • For current use • Unrestricted • Gift size irrelevant • A process

  6. Annual Campaign: Purpose • Show broad-based support • Show continuing support

  7. Fundraising Fundamentals • People give to people. • Fundraising is not about money. • Friend-raising before fundraising. • Appeal first to emotions. • Offer clear, direct propositions: “Make a blind man see. $25.” • Share problems as well as successes. • Present a consistent, clear brand image. • Tell stories. • Always say thank you.

  8. Why Do People Give? • Ego • Tax planning • Quest for immortality • Emotional response • Self-preservation • Vested interest • Identification with cause • Religious heritage • Social ambition • Guilt • Altruism • Compassion • Authority • Value for money • Because they were asked • Because it feels good

  9. 9 Keys to Relationships • Be honest • Be sincere • Be prompt • Be regular • Be memorable • Be involving • Be cheerful • Be faithful • Be economical

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