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Local media MMO briefing

Local media MMO briefing. September 2012. Agenda. 9.00am - Welcome and refreshments 9.25am - Introduction and agenda 9.30am - Print v web coverage for regionals Statistics & examples of unique to web brand mentions

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Local media MMO briefing

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  1. Local mediaMMO briefing September 2012

  2. Agenda • 9.00am - Welcome and refreshments • 9.25am - Introduction and agenda • 9.30am - Print v web coverage for regionals Statistics & examples of unique to web brand mentions • 9.50am - Local media myths and facts Guest presentation by the Justin Fenton - Newspaper Society‘Loving local’ campaign, growth & decline, latest digital trends • 10.30am - New title availability in eClips Web and Full Page • 10.45am - Roadmap for future launches • 11.00am - Questions & feedback

  3. How print & web content was analysed • Sample from eClips (ClipShare) and eClips Web feeds for the period from 27th August to 9th September • Search for 12 keywords including: Samsung Lloyds TSB Cadburys BMW Tesco Barclays Centrica Manchester United G4S • Samples from each source are then matched by the headline (or opening text where headlines are similar) • Resulting sample is 1061 articles from web and print Further detailed analysis planned through Q1-Q2 2012

  4. Majority of regional newspaper content is unique Editorial is divergent with only a small proportion of content duplicated and most articles unique to either print or web Only 11% of content appears in both print and web 64% of content is unique to web Clients monitoring only one newspaper medium may miss vital mentions

  5. Most titles have more unique web content than print • 6/7 titles have over 80% of content unique to either medium • 5/7 titles have greater proportion of web compared to print • 2 titles have a greater proportion of print coverage • In both cases content is still unique and not found in web

  6. The common sources or sections for unique content • National wire content is common (Press Association) e.g.Belfast Telegraph, Northern Echo, Argus & Birmingham Mail • Unique to website blogs and opinion appear frequently e.g. Economist ‘Schumpeter’, Belfast Telegraph • Paywall content may appear occasionally e.g. Press and Journal Energy • Web leader breaking news occasionally e.g. • Belfast Telegraph ‘Offbeat’

  7. Examples of brand mentions in unique to web articles • An Opel-less future • Mark Steel: The Liberal Democrats should hire a bouncy castle • Professor quizzed on car vandalism • Dana shows faith in UK North Sea • Olympics fiasco will cost G4S £50m • Gunners braced for Walcott exit • Barclays customer complaints up 76%

  8. Local media myths and facts Presentation by Justin Fenton, Marketing Manager of the Newspaper Society (Contact NLA Client Services for information about this presentation)

  9. Regional title availability in eClips Full Page • Four publishers are now live with plans to onboard more * Number of titles shown is full titles only - each Full Page package includes changed pages editions with the parent title therefore this number is higher

  10. Page volumes for Full Page publisher portfolios

  11. Regional title availability for eClips Web Premium titles are not included in the regional publisher packages because they are treated differently. For publisher packages, Consistency KPI’s are measured against a 10% sample, Timelines and Coverage are reported for the full package. Premium titles are measured separately against the same KPI’s as Nationals.

  12. Premium title availability in eClips Web 6 regionals currently in supplementary repertoire as premium * Titles not yet available and expected through 2012-2013

  13. Article volumes for eClips Web regional titles Volumes of articles across the Newsquest portfolio of 132 websites are on average 348,220 a month

  14. Insights into the Newsquest portfolio in eCW Newsquest syndicate national wire content to all websites and such content is unique to web Duplicate syndicated articles may be identified and filtered (if required) based on URL and unique article ID in eCW Approx 5% of articles created on a daily then shared to an affiliated weekly may be missing from the weekly titles coverage, but can still be found in the origin site Some titles are 100% created from other local sites e.g. banburycake.net - content is from oxfordmail.net surreycomet.co.uk - content is from yourlocalguardian.co.uk thishampshire.co.uk - content is from dorsetecho.co.uk, basingstokegazette, etc thisislancashire.co.uk - content is from lancashiretelegraph.co.uk, boltonnews.co.uk thisisoxfordshire.co.uk - content is from oxfordmail.co.uk thisiswiltshire.co.uk - from swindowadvertiser.co.uk, wiltshiretimes.co.uk, etc

  15. Feedback and questions

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