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Augmented Reality

Augmented Reality. Presented by: Kevin Tam Date: April 29, 2010. What is it?. Augmented reality is a view of the physical real-world that is superimposed by virtual-computer generated imagery. It is 3D and interactive in real-time.

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Augmented Reality

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  1. Augmented Reality Presented by: Kevin Tam Date: April 29, 2010

  2. What is it? • Augmented reality is a view of the physical real-world that is superimposed by virtual-computer generated imagery. • It is 3D and interactive in real-time. • Some AR hardware include:- Head-mounted displays (goggles)- Handheld displays (GPS)- Input devices (smartphones)

  3. Examples • AR Shopping Modelhttp://www.youtube.com/watch?v=jDi0FNcaock&feature=player_embedded • The Future of Car Repairshttp://www.youtube.com/watch?v=4UA_PgBpiws&feature=player_embedded

  4. How it affects businesses • Revolutionize the way advertising and marketing is done with 3D imagery. • Enhance the nature of the healthcare industry by providing recognition technology at the point of service so doctors have all the patient’s information. • Increase access to knowledge of how the job is done on the spot. • In the sales and services industry, AR can scan the customers and pull up their background, so employees will target their shopping trends.

  5. More uses of AR • Training purposes. • Virtual demonstrations of products. • Rendering proposed projects to clients. • Personalized shopping.

  6. Sources • http://www.cnn.com/2010/TECH/04/23/augmented.reality.shop/index.html • http://www.topbits.com/augmented-reality.html • http://www.personalizemedia.com/16-top-augmented-reality-business-models/ • http://blogs.hbr.org/sviokla/2009/10/how_will_augmented_reality_aff.html

  7. Questions?

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