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Why Libraries Matter: Empowering Community Voices

Why Libraries Matter: Empowering Community Voices. Public Library Association Conference, March 15, 2012. Today’s Speakers. Molly Raphael, ALA President Dr. Barbara Stripling , Assistant Professor of Practice, Syracuse University, School of Information Studies

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Why Libraries Matter: Empowering Community Voices

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  1. Why Libraries Matter:Empowering Community Voices Public Library Association Conference, March 15, 2012

  2. Today’s Speakers • Molly Raphael, ALA President • Dr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies • Patty Wong, County Librarian/Archivist, Yolo County (California) Library • Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina • Marci Merola, Director, ALA Office for Library Advocacy

  3. Expectations for Today • Overview • Re-Discovering Our Community • Empowering Our Community Voices • Practical Applications • Wrap-Up

  4. Types of Advocacy • Legislative • Library administrators • Trustees and Friends • Grassroots • Frontline • Librarians and library support staff • Community

  5. Community Engagement Who is your community and how do you identify it? What does your community value and prioritize? What services does the library provide to help the community attain its goals/priorities? How can the library transform to meet these goals? What messages would motivate your community To speak on behalf of libraries? To take action in advocacy? To encourage others to join the effort?

  6. What resources does ALA already offer and how do you find them? • Advocacy University • Frontline Advocacy • The Library Ecosystem • Our Authors, Our Advocates • Hot issues: Funding, e-book access, others?

  7. Re-Discovering Our Community Dr. Barbara Stripling, Assistant Professor of Practice, Syracuse University, School of Information Studies Patty Wong, County Librarian/Archivist, Yolo County Library

  8. Framing the Concept

  9. Re-Discovering Our Community • My Library and Its Community • Intersections • Community Values and Priorities • Taking Action

  10. My Library and Its Community3. What kinds of “clues” might a visitor pick up that would reveal information about your community and its values, priorities, challenges, and residents?

  11. Intersection of Library & Community

  12. My Library and Its Community: What is the library doing to support these? What could the library add for further support? Community Priority The Library Supports this by…

  13. My Library & Its Community:Taking Action

  14. Empowering Our Community Voices: The Smartest Card Campaign in North Carolina Pam Jaskot, Library Consultant for Communications and Outreach, State Library of North Carolina

  15. North Carolina Libraries Empower Community Voices Presented by Pam Jaskot, State Library of North Carolina, pam.jaskot@ncdcr.gov, 919-807-7421 Wayne County knows your library card is the Smartest Card. Make sure everyone in your family has one. It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY! Wayne County Public Library ° 1001 East Ash Street ° Goldsboro, NC 27530919.735.1824 He has one... Wayne County knows your library card is the Smartest Card. Make sure everyone in your family has one. Do you? He has one... Do you? County Manager, Lee Smith supports libraries. County Manager, Lee Smith supports libraries. It is important to get your school year off to a GREAT start! Your backpack should be filled with all of the necessary school supplies...pencils, notebooks, rulers and your library card! Yes, your library card! Stop by the Wayne County Public Library to pick up your FREE library card TODAY! Wayne County Public Library ° 1001 East Ash Street ° Goldsboro, NC 27530919.735.1824

  16. Kevyn Adams, Carolina Hurricanes Beverly Perdue, Governor Andie MacDowell, Actress Branford Marsalis, Musician Cathy Smith Bowers, Poet Laureate

  17. Meet Our Rock Star

  18. Favorite Five Expand your partnerships Define your goal Communication Plan Target your audience Appreciate your spokesperson Be flexible

  19. Video Link: http://www.youtube.com/watch?v=3xQ8ylx5rpI

  20. What’s Next? Practical Applications Marci Merola, Director, ALA Office for Library Advocacy

  21. Practical Applications –For the Library • What can you do back home? • Who will I share these ideas with? • Name a community partner.

  22. Practical Applications –For the Community • Who are the players? • How can the community organize? • Getting their attention • Getting them to act • Moving forward

  23. For more information, visitwww.ala.org/advocacy/advleg/empoweringvoices Thank You!

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