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MEDIA AND INFORMATION LITERACY (MIL). 4. Types of Media (Part 2). Mass Media Media Effects. Mr. Edward Allen B. Manaloto MCC Dapdap SHS. MIL PPT 09, Updated: October 31, 2016. Learning Competencies. Learners will be able to… d efine mass media and media effects (SSHS);
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MEDIA AND INFORMATION LITERACY (MIL) 4. Types of Media (Part 2) Mass Media Media Effects Mr. Edward Allen B. Manaloto MCC Dapdap SHS MIL PPT 09, Updated: October 31, 2016
Learning Competencies Learners will be able to… • define mass media and media effects (SSHS); • discuss and evaluate the different theories on media effects (SSHS); • discuss in class how a particular individual or society is portrayed in public using different types of media (MIL11/12TYM-IIId-12n); and • evaluate the effects of media to the youth (SSHS).
Topic Outline I- Mass Media • Definition • Theories on Media Effects II- Media Effects • Importance of Understanding Media Effects • Effects to the Youth
Viral: “The Upuan Girl” (Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
MASS MEDIA AND MEDIA EFFECTS (Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
MASS MEDIA AND MEDIA EFFECTS (Source: http://mass.pakgalaxy.com/effects-of-mass-media-on-society.html)
MEDIA EFFECTS (Source: https://www.linkedin.com/pulse/death-human-conversation-awad-abdelgayoum)
MEDIA EFFECTS (Source: http://www.flickriver.com/photos/billyjo29/tags/kapamilya/)
MEDIA EFFECTS (Source: http://uppiddee.com/blog/smiley-faces-and-the-boomerang-effect/)
MEDIA EFFECT (Source: http://mass.pakgalaxy.com/cultivation-theory.html)
MTRCB(Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.
MOVIE CLASSIFICATION RATINGS (Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html) VIDEO PRESENTATION MTRCB 2016 Infomercial 2016 MTRCB Infomercial 30s
MEDIA EFFECTS (Source: http://lessonbucket.com/media-in-minutes/the-agenda-setting-function-theory/)
FORMATIVE ASSESSMENT:CARTOON ANALYSIS (Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html)
MEDIA EFFECTS Source: https://www.amazon.com/Age-Propaganda-Everyday-Abuse-Persuasion/dp/0805074031
WHAT IS PROPAGANDA? • ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. • (http://www.merriamwebster.com/dictionary/propaganda) Source: https://www.amazon.com/War-Politics-Superheroes-Ethics-Propaganda/dp/0786447184
THE ESSENCE OF PROPAGANDA (Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)
PROPAGANDA? (Source: http://vote-revolt.com/2016/03/14/americas-mainstream-media-weapons-of-mass-deception/)
FORMATIVE ASSESSMENT: RECITATION Questions How do you know when what is posted in social media is a propaganda? How do you react on it? How can you protect yourself from being influenced by propaganda messages in social media?
VIDEO PRESENTATION Media Effects (2010) YouTube Channel: Public Sphere Retrieved October 27, 2016 from Media Effects Why is it important to understand how media effects work?
CARTOON ANALYSIS (Source: http://www.cartoonmovement.com/cartoon/13128)
PERFORMANCE TASK: WRITTEN WORK VIDEO PRESENTATION How the Media Affects Youth (2015) by Oda FaremoLindholm, TEDxOslo Youtube Channel: TEDx Talks Retrieved October 27, 2016 from How the media affects youth Oda FaremoLindholmTEDxOslo
PERFORMANCE TASK: WRITTEN WORK Write a reaction paper about the talk “How the Media Affects the Youth” by Oda FaremoLindholm. Your reaction paper must have a title, an introduction, a body paragraph (1 main argument with 2 examples), and a conclusion. Not less than 12 sentences Refer to the rubric for criteria and grading.
REFERENCES • Media and Information Literacy by Boots Liquigan (Diwa) • http://2012books.lardbucket.org/books/a-primer-on-communication-studies/s15-02-functions-and-theories-of-mass.html • http://www.sociology.org.uk/media_defined.pdf • http://zimmer.csufresno.edu/~johnca/spch100/7-4-agenda.htm • http://communicationtheory.org/propaganda-model/ • http://www.mtrcb.gov.ph/