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Research Methodology For AEP

Research Methodology For AEP. Assoc. Prof. Dr. Nguyen Thi Tuyet Mai. Key Objectives. Understand the importance of doing research Understand the main steps in the research process Understand the main content of a research report. Why doing research?. ?. The Purpose of Research.

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Research Methodology For AEP

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  1. Research Methodology For AEP Assoc. Prof. Dr. Nguyen Thi Tuyet Mai

  2. Key Objectives • Understand the importance of doing research • Understand the main steps in the research process • Understand the main content of a research report

  3. Why doing research? ?

  4. The Purpose of Research • To review and synthesize existing knowledge • To investigate some existing situation or problem • To provide solutions to a problem • To explore and analyze more general issues • To explain a new phenomenon • To generate new knowledge • A combination of the above • …

  5. The Research Process

  6. Write and present research results Analyze and interpret research data Determine how to conduct research Define R. problem & objectives Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  7. Identifying a Research Topic/Defining a Research Problem • Topic(general area of interest) needs to be narrowed down to a specific issue/problem • Sources of research topics/problems: • Personal experience • Information provided by practitioners • Media (general & business/professional) • Personal reading of the literature • Views of previous researchers • …

  8. Issues Relevant to Determining a Good Research Topic • Researcher’s ability/interest • Value/scope of the research • Does it address a theoretical problem or a problem in the realm of practice? • Is it “re-inventing the wheel” (i.e., are you sure that it requires primary research and not just good information retrieval) • Access to required data • Time required • Financial support

  9. Define the problem “ a problem well defined is half-solved” If we try to find best solutions for a not correct problem what happens???

  10. Establish Research Objectives What information is needed to solve the problem? Problem

  11. Identifying a research problem Specific issues should be considered • The availability of data • Knowledge gaps • Time and cost constraints • Stating the research problem: My research project is about…. Evaluation of debit card services at Bank X

  12. Determining the objectives of the research What the objectives or aims of the research will be? E.g., This research project aims to achieve the following objectives. • To understand… • To identify … • To evaluate… • …

  13. Write and present research results Analyze and interpret research data Determine how to conduct research(theories & design) Define R problem & objectives Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  14. Theoretical Background • Which theories/concepts/models should be used to frame the research project? • Example of theories and models in business: • Motivation theories • Service quality & customer satisfaction (in banking industry) • Branding theory • Hofstede’s (1980) cultural dimensions • ... How about in the fields of marketing, accounting. finance & banking field?

  15. Write and present research results Analyze and interpret research data Determine how to conduct research(theories & design) Define R problem & objectives Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  16. Determine Research Design Research types by increasing level of sophistication • Exploratory Research • Descriptive Research • Analytical/explanatory Research • Predictive Research (Causal Research)

  17. Identify Information Types and Sources Secondary Data Primary Data

  18. Determine Methods of Accessing Data • Accessing Secondary Data: • Internal one: company records,... • External one: library, CD- Rom,... • Accessing Primary Data: • Observation, focus group, in-depth interview • Surveys

  19. Research Methods Quantitative methods Qualitative methods Mô hình KT lượng Experiment Survey In-depth interviews Projective Focus groups Observation

  20. Qualitative Methods In-depth interview • When to use? • Key concerns?

  21. Focus group

  22. Quantitative Methods: Survey Key issues: • Questionnaire design • Sampling method and sample size • Data collection methods

  23. Write and present research results Analyze and interpret research data Determine how to conduct research Define R. problem & objectives Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  24. Collect Data

  25. Discussion • Key concerns when collecting data in Vietnam: • Secondary data • Primary data • Solutions?

  26. Write and present thesis/project report Analyze and interpret research data Determine how to conduct research Define R. problem & objectives Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  27. Analyze the Data • Coding • Entering the Data in to the computer • Analyzing Data

  28. Write and present research results Analyze and interpret research data Determine how to conduct research Define R. problem & objectives Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  29. Write and Present the Research Result • Prepare the final written Report • Present the Research Report

  30. Writing the Research Report

  31. Suggested report structureTable of Contents • Include key headings • Give page numbers for every section • Be sure it looks professional It’s where evaluators often look at! What can you see from the Table of Content?

  32. Suggested report structure Acknowledgements • This is where you “thank” the people who helped you -- your sponsor, your supervisors, your family/supporters • Be generous! It is OK to thank many people for helping you get through the project

  33. Suggested report structure Executive Summary • Should be 2-3 pages maximum • Should include ALL the key parts of the reports: • Objectives of the project • Theoretical background • Research Methods • Results • Recommendations • It may be the only part that some people read!

  34. Suggested report structure Chapter I: Introduction • Provides the background on why the project was important to do • Also provides the objectives for the project • The project has three objectives: • to examine the market for ..... • to assess costs and benefits of ..... • to evaluate debit card services of....

  35. Suggested report structure Chapter 2: Theoretical Background • Explain key theories/concepts/models used in your research as theoretical background • Do not ‘copy’ and ‘paste’ from textbooks! • Provide citations when appropriate

  36. Suggested report structure Chapter 3: Research Methodology • Types of information that you needed • Ways you collected information • Secondary sources (reports, other data) • Primary sources (surveys, interviews, etc ...) • Description of data • Sample, response rates • How you analyzed the information • Statistics, creating tables

  37. Suggested report structure Chapter 4: Results • What you found from your investigation • The results should refer back to each objective • The findings from the investigation relate to each of the objectives, stated below: • Objective 1: to determine the costs and benefits ... • The information showed that ....

  38. Suggested report structure Chapter 5: Conclusions & Recommendations • Conclusions (if appropriate) • Summarize the findings • Recommendations • what actions should/could the Co./organization take • justification for the recommendations: link to the findings

  39. Suggested report structure References • Pay attention to the format required

  40. Suggested report structure Appendices • Appendix A: Forms for collecting data • surveys and interview questions • Appendix B: Data analysis done • Appendix C: Tables • Appendix D: Figures and Graphs • Appendix E: Other supporting materials

  41. What is a Good Report?

  42. Good Cover the main issues in sufficient depth and detail Provide well-structured report Provide arguments & evidence Provide sources of information(in text and in reference list) Well written & good layout Not good Concept misunderstanding (e.g., quanti. vs. quali. aspect) Be poorly structured (e.g. lack intro. and/or conclusion; unclear transition), no focus Lack evidence Lack sources of information Writing style: use of one-sentence paragraph, ‘copied’ tables Spelling and grammar mistakes Inconsistency in format Final Report:GOOD & NOT GOOD POINTS

  43. Write and present research results Analyze and interpret research data Determine how to conduct research Define research problem Identify research topic Collect research data 1 2 3 4 5 6 Steps in the Research Process

  44. Love what you do • The most common ingredient for success is that people love what they are doing.

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