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Canvassing for Beginners!

Learn different canvassing techniques, from utilizing existing staff to hiring canvassing experts, to boost your hospice fundraising efforts. Explore pros and cons of employing canvassing staff, telesales, subcontracting, and more. Discover how to leverage your hospice databases and mobilize volunteers for increased results. Maximize revenue through various payment methods like standing orders, direct debits, and more. This guide will help you navigate the world of canvassing to achieve fundraising goals effectively!

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Canvassing for Beginners!

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  1. Canvassing for Beginners! Christine Crabtree, Willow Wood Steve Holt, Bolton

  2. How will you do it? • Utilise the staff you have • Employ canvassing staff • Telesales – in house or external company • Subcontract to company • Use self employed staff • Utilise Hospice Databases

  3. Utilise the staff you have In house canvassing/campaigns • Face-to-face (door-to-door/outlets) • New member campaign • 2nd number campaign • Lapsed members • Use Volunteers to sell single tickets • Use telesales to follow up single ticket sales • Leaflet drops

  4. Employ Canvassing Staff Advantages • More control • Personal touch • Vested interest in gaining results for Hospice Disadvantages • Committed to long term employment • Results not guaranteed • Bad results can be demoralising

  5. Telesales by Independent Company Advantages • Guaranteed results • Can control numbers required and only pay for those • Instant members Disadvantages • Can be costly – can be some time before your lottery makes the profit • TPS can restrict the numbers of contacts available • Little or no control

  6. Canvassing Company • Similar advantages/disadvantages to Telesales • Will guarantee instant results

  7. Use self-employed Canvassers • Less of a commitment • Can easily terminate contract • No holiday pay commitment • BEWARE! Master/servant relationship • Difficult to control

  8. How would you use your canvassing staff • Door-to-door sales (after previous leaflet drop) • Store/outlet promotions • Sheltered Housing schemes • Individual shops/businesses – invite them to join • Corporates – ask them to support salary deduction • Single ticket sales at events • Single ticket sales in Hospice shops

  9. Utilise Hospice databases • Costs nothing! • Re-awaken interest to past supporters • Acknowledgements to donations to include a lottery application form • When a member joins, enclose a form to “pass on to a friend” • Cheque reminder letters, enclose a form to “pass on to a friend” • Include a form with winning cheques to “pass on to a friend” • Staff members to pay through salary?

  10. How will you take payments? • Standing Orders }Most cost • Direct Debits }effective • Credit/debit card payments – Remote Licence required • Cheques • Cash – Collectors or Collection points then required • Salary Deduction – companies • Partnerships

  11. THANK YOU! • Any comments/questions/ideas

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