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Explore the application of symbolic frames in developmental assessments through the lens of Outback Steakhouse’s successful strategies. Learn how storytelling, rituals, and leadership symbolisms contribute to organizational success.
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Class 5: 1st Developmental Assessment, Symbolic Frame, Outback Steakhouse BMA-505 February, 2006
Agenda • Developmental Assessment • Individual • Team • Introduction to Symbolic Frame • Outback Steakhouse
Assessment Process • Individuals do test. • Automatic self-timing: after 8 individuals finish, 10 more minutes. • If you finish early, you can take a break but: • No discussion of test • No consultation of books or notes • Groups do same test • After 1 group finishes, 10 more minutes.
A Symbolic View • Metaphor: theater, temple • Leader: prophet, poet • Change strategy: reframe, use self as symbol, stage rituals and ceremonies, tell stories, create drama • Focus: meaning, belief, faith
Outback Steakhouse • What has Outback done in each frame that is important to its success?
Outback Steakhouse • What has Outback done in each frame that is important to its success? • Outlook was founded and built by a troika of Chris Sullivan, Bob Basham, and Tim Gannon. If "three's a crowd," this should be a recipe for disaster. Why has it worked for Outback?