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2007 PR & Marketing Highlights

2007 PR & Marketing Highlights. 80 to 100 press clips! 7 releases & media alerts 6 contributed articles 6 Serial Storage Wire issues 4 white papers All industry trade publications cover SAS!. 2007 STA PR At-A-Glance. SCSI Trade Association Announces 2007 Board of Directors (Feb. 12).

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2007 PR & Marketing Highlights

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  1. 2007PR & Marketing Highlights www.scsita.org

  2. 80 to 100 press clips! 7 releases & media alerts 6 contributed articles 6 Serial Storage Wire issues 4 white papers All industry trade publications cover SAS! 2007 STA PR At-A-Glance www.scsita.org

  3. SCSI Trade Association Announces 2007 Board of Directors (Feb. 12). STA Exhibits SAS Products at WinHEC (Media Alert – May 14-16). SAS Hard Drive Shipments Grow Exponentially in 2006, (June 25 – based on Gartner research findings). STA Completes 7th SAS Plugfest (Aug. 20). STA Members Exhibit SAS Products at IDF (Media Alert – Sept. 18-20). STA and SNIA-Europe Join Forces to Set Up SAS Technology Educational in EMEA (joint release with SNIA – Sept. 24). Clips identified from each release averaged about 20, resulting in approximately 80-100 total clips for the year. 2007 Press Releases and Clips www.scsita.org

  4. Articles Published in 2007 “SAS: Revolution in Enterprise Storage,” (by Sam Barnett, Vitesse), Jan. ‘07 Storage Networking Solutions-Europe “The SAS Explosion,” (by Matthew Knowles, Intel), Jan. ‘07 Real Time Computing Magazine “SAS as a Fabric Technology,” (by Sam Barnett, Vitesse) Oct. ‘07 Embedded Computing Design “SAS Usage in External Storage Systems,” (by Emulex) Oct. ‘07 Storage Networking Solutions-Europe “SAS/ SATA Compatibility,” (by PMC-Sierra) Nov. ‘07 Storage Networking Solutions-Europe. “SAS Blades” (by PMC-Sierra): Dec. 2007 Real Time Computing Magazine Jan. 2008 InfoStor: STA logo in special SAS report & reprint two SSW analyst articles www.scsita.org

  5. “SAS Starter Kit,” and “SAS Steps in,” (both by Xyratex) March 2007: discuss SAS as up-and-coming in the storage interface market. Intel wrote “Explaining Hard Drive Differences,” October 2007 AIC/Xtore wrote “Optimize Your Investment with SAS,” October 2007 2007 White Papers www.scsita.org

  6. SSW is being read worldwide Six issues (30 member articles + 2 case studies and 6 analyst articles). Broad SAS Portfolio Achieved: Rich Product Selection SAS: Your Affordable, Flexible Fabric is Here Constructing High-performance Storage Systems SAS/SATA Compatibility Pays Off Analysts Explore Basis of SAS Success Maximize Your Data Center ROI (member product edition)* March SSW had a reader’s survey and the winner won a $200 gift certificate. *Note: The SAS product update for the remainder of the team will publish in Jan., 2008. Serial Storage Wire 2007 www.scsita.org

  7. About 5500+ Readers Mostly US, Europe & Asia Readers are: Member company employees (worldwide) Technology Companies Channel (mostly small shops) End users Educators, PR, analysts Serial Storage Wire Readers www.scsita.org

  8. Serial Storage Wire Sign up at www.serialstoragewire.org Collateral on Members Only site: Brochures White papers Logos Tutorials Poster Available in editable file formats http://www.scsita.org/secure/marketing/download.html 2007 Marketing Tools www.scsita.org

  9. “Member of STA” sign for your events Integrators Guides Brochures SAS Posters & More! Email alice@scsita.org 2007 Marketing Tools www.scsita.org

  10. 2007 Events Storage Visions, Jan. 2007: Member passes, SAS literature WinHEC, May 2007: Exhibit IDF, Sept.2007: Exhibit, Storage Night, Member discounts DISKCON, Sept.2007: Member benefits SNW, Oct. 2007: SAS Tutorial SNW-E, Oct. 2007: SAS Tutorial & Press briefings www.scsita.org

  11. “Constructing A High Performance Storage System” May 2007 by Harry Mason & Marty Czekalski Statistics 323 regs, 137 live audience, 220+ post-event downloads Global audience from multiple industries Great feedback from audience! Available for download Public site: PDF or Webinar audio/video Members Only site: PPT Webinar: success! www.scsita.org

  12. 2007 Plugfest • 12 + companies • Testing the latest SAS products • Continuing SAS-SATA interop testing www.scsita.org

  13. STA Partnerships www.scsita.org

  14. STA in 2008 SAS Solutions Open House 6Gb/s SAS Webinar Keeping up the Momentum… Launching the next generation of SAS! Plugfest More Serial Storage Wire PR www.scsita.org

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