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WIPO SERVICES FOR PROMOTING THE STRATEGIC USE OF IP BY SMES

WIPO SERVICES FOR PROMOTING THE STRATEGIC USE OF IP BY SMES. Marina Sauzet WIPO SME Division. LAGOS, June 2010. OUTLINE. Introduction to WIPO SMEs Division: Background and actual situation Strategies and Activities Activities and opportunities for Vietnam. Introduction to WIPO.

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WIPO SERVICES FOR PROMOTING THE STRATEGIC USE OF IP BY SMES

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  1. WIPO SERVICES FOR PROMOTING THE STRATEGIC USE OF IP BY SMES Marina Sauzet WIPO SME Division LAGOS, June 2010

  2. OUTLINE • Introduction to WIPO • SMEs Division: Background and actual situation • Strategies and Activities • Activities and opportunities for Vietnam

  3. Introduction to WIPO • UN specialized agency with headquarters in Geneva • Dedicated to developing a balanced and accessible international intellectual property (IP) system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest • Was established by the WIPO Convention in 1967 • Director General is Francis Gurry

  4. Background • In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide” • SMEs Division established in October 2000 • Main objective - Enable the greater and more effective use of IP asset management strategies by SMEs for strengthening their competitiveness, especially in developing countries, LDCs and countries with economies in transition

  5. Actual situation… A team dedicated to provide technical assistance and capacity building activities to IP Offices and SMEs support institutions in the world…

  6. Strategies / Activities ASSESSMENT INFORMATION TRAINING ACTION

  7. Strategies / Activities – Assessment • Understand IP needs of SMEs • Identify barriers to their effective use of the IP system • Identify gaps in IP services to SMEs • Assess the quality/effectiveness of existing tools on IP for SMEs • Identify best practices on IP asset management for SMEs • Analyze case studies on use/non-use of IP by SMEs. • WIPO’s Needs Assessment Survey of 2008/09 • Standardized methodology for survey/studies on IP for SMEs (expert group meeting in September 2009) • Pilot projects in 6 countries: SA, Tanzania, Brazil, India, Jordan, Poland

  8. Strategies / Activities – Information • WEBSITE: www.wipo.int/sme/en • Objective: demystify IP for SMEs • Page views from January 1, 2009 to December 31, 2009: 1,879,689 / 863,252 views in 2008 • An increase of 54%

  9. Newsletter • Monthly e-publication: http://www.wipo.int/sme • Contents: useful intellectual property (IP) information contained in articles, case studies, forthcoming IP/SMEs relevant events, and published presentations • 33,743 Subscribers Strategies / Activities – Information

  10. Strategies / Activities – Information Nearly 100 case studies of SMEs that have successfully used the IP system to enhance their competitiveness

  11. Strategies / Activities – Information • Case Studies

  12. Strategies / Activities – Information • Best Practices Objective: • Identify successful mechanisms for making IP rights more accessible and relevant to SMEs. • Share this information and  facilitate interaction among institutions involved in such activities • Encourage the wider adoption and further refinement of "best practices".  Information on policies, programs, projects and activities implemented by IP offices, ministries, chambers of commerce, SME associations, incubators, science parks, universities and other relevant partners and SME support  institutions.

  13. Strategies / Activities – Information • Best Practice: IP Australia IP tool box • IPR, its Commercialization, management and protection IP and business strategies Smart start • http://www.ipaustralia.gov.au/smartstart/index.htm • IP issues in starting or buying a business Case studies

  14. A diagnosis of the current state of the company regarding its needs in relation to industrial property A prospective view based on an understanding of the development prospects of the company and an understanding of the competitive advantages which can be created by industrial property Recommendations and avenues for action Strategies / Activities – Information • Best Practices: INPI France

  15. Strategies / Activities – Information • Best Practices Singapore - IPOS • Workshops for businesses • SurfIP – IP database search tool • IP Management for SMEs Program • SCOPE IP, a diagnostic tool to help businesses understand their existing IP Management status and possible strategic IP options • Intellectual Property Management Capability Development • IP AuditIP Education and TrainingIP Intelligence and ResearchIP Portfolio ManagementIP StrategyIP ValuationLicensing • Funding support is available up to 50% of costs

  16. Strategies / Activities – Information National Office for Technology Acquisition and Promotion - Nigeria • Awareness creation through seminars and workshops • Publications • Patent Information Documentation Centre (PIDC) • Assist local inventors patent their inventions • The inventor is assisted and guided in the completion of a patent application form. NOTAP conducts a global search through the PIDC. If the conditions of patentability are met NOTAP submits the Application to the IP office and pays the relevant registration fees and processes it at the Patent Registry until the certificate is issued;

  17. Strategies / Activities – Information Easy to read, practical, business friendly guides

  18. Strategies / Activities – Information • Translation and/or Customization projects • One or more guides, completed or ongoing in the following 60 countries: Afghanistan, Algeria, Argentina, Bulgaria,Croatia, Czech Republic, Democratic People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia,Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam, 16 members countries of the OAPI (combined, single version) Countries are encouraged to translate and or adapt the guides to their local language (s) and their laws and procedures.

  19. Translations and/or adaptation projects Countries are encouraged to translate and or adapt the guides to their local language (s) and their laws and procedures. Over 20 countries have completed such translations and adaptations. Around 20 more have signed agreements and are in the process of completing. Uruguay Macedonia Algeria mozambique

  20. Distance learning programs:IP Panorama multimedia Toolkit Strategies / Activities – Training • Free Access through Internet: http://www.wipo.int/sme/en/multimedia/ • Distribution of IP PANORAMA CD to member states and partners • Target audience: Entrepreneurs, employees of enterprise, especially SMEs and SMEs support institutions; University students, including students of engineering, MBA schools or law schools, and various other educational institutions; General public and policy makers • IP for Business Course

  21. Events Strategies / Activities - Action

  22. Strategies / Activities – Action Offensive use of IP by SMEs Country competitiveness = SMEs competitiveness (90% of SMEs in the world) • Focus on « collectives » and/ or approaches by sectors Economy of scale with the sharing of resources (R&D, innovation, marketing), creation of common goal, possibility of creation of cluster’s brand. • Four fundamental questions : Where are we ? Where do we want to go ? How to go ? With whom do we want to go?

  23. Strategies / Activities – Action (3) • Approach by sectors (Using IP for clusters development) Sector Opportunities and Threats Minimize Capitalize on Competitive Advantage With IP Take Advantage of Improve on Products Strengths and Weaknesses

  24. Strategies / Activities – Action • With whom do we want to go? • Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, and associated institutions in a particular field that are present in a nation or region. • Clusters arise because they increase the productivity with which companies can compete • Cluster as a tool for economic development. • Partnerships private / public (Universities, research centers, private companies

  25. Strategies / Activities – Action • Patent mapping approach by Toryod in Thailand to enhance clusters competitiveness http://www.toryod.com Patent Map are widely used to facilitate the work of the Experts which analyze, select and comment the most relevant data. Toryod in Thailand use widely this technique to map patents coming from various fields relevant with the cluster policy developed by the country for the improvement of existing products or services (green tea, palm oil, coconut…) Partnerships are key for the cluster’s competitiveness

  26. Strategies / Activities – Action After Nollywood and the financial services… which area could be developed in Nigeria with IP? What is the branding strategy of Nollywood? How technological innovation can contribute to the international success of Nollywood?

  27. THANK YOU FOR YOUR ATTENTIONMarina Sauzetwww.wipo.int/smesmarina.sauzet@wipo.int

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