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WIPO Asia Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions

WIPO Asia Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions. Intellectual Property Strategy for SMEs - KIPO’s Supporting Programs for SMEs -. Jong-Hyub CHOI Director General Intellectual Property Tribunal Korean Intellectual Property Office. Contents. 1.

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WIPO Asia Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions

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  1. WIPO Asia Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions Intellectual Property Strategy for SMEs - KIPO’s Supporting Programs for SMEs - Jong-Hyub CHOI Director General Intellectual Property Tribunal Korean Intellectual Property Office http://in2smile.bnz.co.kr

  2. Contents 1 Introduction 2 Importance of SMEs in Korea 3 4 Promote greater use of IP 5 Challenges for the future Promote the creation & acquisition of IP http://in2smile.bnz.co.kr - 1 -

  3. Introduction The 21st century: Era of Knowledge and information - IP is vital in the activities of enterprises (especially SMEs) - Shift in requirements for creating added-value: labor & capital  knowledge & information Importance of intellectual property - From a national point of view, creation & use of IP is essential - A recent report of the Korea Development Institute Increase of 1% (national patent applications) Increase of 0.11% (national growth) 1. Changes in the economic environment http://in2smile.bnz.co.kr - 2 -

  4. Introduction To Complete the cycle of value-added creation Protection of IP Use and trade patented technology Rapid and correct acquisition of right Commercialization of IP Acquisition & Creation of IP Creation of new technology & revenue 2. KIPO’s main IP strategy http://in2smile.bnz.co.kr - 3 -

  5. Importance of SMEs in Korea SMEs drive the national economy • Number of SMEs: 99.8 % of all companies • Employees: 86.7 % of all employees SMEs’ role is emphasized more than ever: they can quickly and flexibly respond to rapid changes in the global economy 1. Current status of SMEs in Korea http://in2smile.bnz.co.kr - 4 -

  6. Importance of SMEs in Korea Ownership ratio of SMEs * 20 % of all IPRs Only 7 % of SMEs own more than one IPR Lack of human resources and inadequate funding and marketing, especially IP creation 2. How many IPRs are owned by SMEs http://in2smile.bnz.co.kr - 5 -

  7. Importance of SMEs in Korea Survey contents SMEs Big enterprises Case of patent holding PA T EN T 19 (cases) 224 (cases) Rate of Commercialization 30 % 50 % 20 % Success rate of registered rights 22 % 3. Survey on the commercialization of patented technology The basic data for IPR policy on increasing the use of patented technology http://in2smile.bnz.co.kr - 6 -

  8. Importance of SMEs in Korea Overall difficulties • Insufficient funds (34%) • Marketing (19%) • Counterfeiting (12%) • R&D staff (10%) • Examination period (9%) 4. Difficulties in using patented technology Significant for our policy on the commercialization of patents http://in2smile.bnz.co.kr - 7 -

  9. KIPO’s support for SMEs 1. To promote creation & acquisition of IP 2. To promote greater use of IP http://in2smile.bnz.co.kr - 8 -

  10. Nation wide explanatory meetings on IPRs  Target: top managers, executives, officials, IPR-related staff ..etc.  Topics : importance of IPRs, application procedures, government programs that support creation of IP Supporting IP training programs for SMEs at the International Intellectual Property Training Institute Creation & Acquisition of IP 1. IPR Acquisition Campaign for SMEs http://in2smile.bnz.co.kr - 9 -

  11. Providing a free public service for searching patent information  The service offers information on the Internet  For all IP-related fields such as patents, utility models, industrial designs and trademarks Web site: KIPO <http://www.kipo.go.kr> KIPI <http ://www.kipi.or.kr> Creation & Acquisition of IP 2. Information service on patented technology (1) http://in2smile.bnz.co.kr - 10 -

  12. Production and distribution of patent maps • Since 2000, 120 patent maps have been produced • Patent Maps are distributed free of charge to SMEs and research institutes in the form of CD-ROMs and booklets  Used for formulating R&D strategy and policies on industrial technology Creation & Acquisition of IP 2. Information service on patented technology (2)  Patent maps are designed to analyze patented technology and to show trends in technology development http://in2smile.bnz.co.kr - 11-

  13. KIPO provides IP consultation •  For individuals and SMEs • Provide appropriate advice before investing in R&D Consultation procedure  KIPO designated 25 specialized institutes  KIPO itself supports 20-40 cases every year  KIPO assists with 75 % of the cost (up to ￦15 million) Creation & Acquisition of IP 3. IP consultation service http://in2smile.bnz.co.kr - 12 -

  14. Greater use of IP Goal: To promote greater use of IP Transfer Financial aid Marketing Patentee Principle Support varies according to the patentee's ability, financial condition etc. Basic principle of support http://in2smile.bnz.co.kr - 13 -

  15. Greater use of IP  Facilitates transaction between technology consumers and providers through the Internet  Database of 55,000 items of patented technology  Http:// www.patentmart.or.kr/english Permanent Patented Technology Market (off-line) 1. Patented Technology trade market IP-mart (on-line)  Located on the 3rd floor of the Korea Invention Promotion Association  selection and exhibition of items registered at the IP- mart  Three specialist agencies provide information on market, industry trend and standard contracts http://in2smile.bnz.co.kr - 14 -

  16. Greater use of IP Infrastructure for transferring & commercializing patented technology Technical evaluation - 29 designated institutions - performance, efficiency, safety of invention Economic evaluation - 12 designated institutions - market value, potential of commercialization Evaluation cost  Up to 80 % of evaluation cost is subsidized for individuals and SMEs 2. Evaluation of patented technology http://in2smile.bnz.co.kr - 15 -

  17. Greater use of IP Legal base The act of invention promotion Objective Integration and cooperation of commercialization support programs from the government sector Financial support in 2003 Total: ￦179 billion (U$149 million) 3. Committee on Patented Technology Commercialization http://in2smile.bnz.co.kr - 16 -

  18. Greater use of IP Participants •  Ministry of Commerce, Industry & Energy •  Korean Intellectual Property office •  Small & Medium Business Administration •  Ministry of Agriculture & Forestry •  Ministry of Maritime Affairs & Fisheries •  Rural Development Administration /  Korea Forest Service Major tasks  Upgrade and maintain the systems related to commercialization of patented technology  Determine a comprehensive support strategy and scale  Coordinate the various policies of government sectors 3. Committee on Patented Technology Commercialization http://in2smile.bnz.co.kr - 17 -

  19. Greater use of IP Support for producing a prototype of patented technology  After evaluation of the technical and commercial potential, we assist individuals and SMEs by subsidizing up to 80 % of the cost of the prototype.  Commercialization rate of the program’s beneficiaries is about 70 % Financial support for overseas IP applications  To acquire overseas IPRs for active international business  Subsidies up to ￦2 million (about $1,700) per case 4. Programs of financial support http://in2smile.bnz.co.kr - 18 -

  20. Greater use of IP Venture capital fund for patented technology commercialization In cooperation with venture capitalists: - The Korea Development Bank - The Kibo Technology Advancing Capital Co. Mainly invested in SMEs with promising patent technology 5. Venture capital fund http://in2smile.bnz.co.kr - 19 -

  21. Greater use of IP SMEs are poor in marketing capability KIPO's marketing assistance:  Exhibition for superior patented products  Publicity for superior patented products - eg) The top one hundred Superior Patented Products Selection 6. The marketing of patented products (1) • - Marketing strategy is vital for commercial success http://in2smile.bnz.co.kr - 20 -

  22. Greater use of IP Operation of a cyber shopping mall - for selling patented products (opens in Oct. 2004) Priority purchase recommendation program Superior inventions are recommended for purchase by national and local governmental organizations and government-funded organizations Publicizing cases which successfully commercialize superior patented technology 6. The marketing of patented products (2) http://in2smile.bnz.co.kr - 21 -

  23. Challenges for the future Strengthening the infrastructure for creating and using IP - Less direct financial support - More studies on new IP policies Close cooperation with related offices - to overcome financial limits - to enlarge the extent of support - to introduce many programs for SMEs http://in2smile.bnz.co.kr - 22 -

  24. Thank You http://in2smile.bnz.co.kr - 23 -

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