Marketing & Recruitment Services

DefineYourself. Marketing & Recruitment Services

Marketing & Recruitment Services This presentation will: 1. Outline Themes 2. Provide Recommendations 3. Provide Examples 4. Outline Next Steps Marketing & Recruitment Services

Marketing & Recruitment Initiatives Across the institution: • Inter-Provincial articulation and transfer agreements • Recreation & Tourism email initiative to new applicants • Culinary Institute of Canada • Expanding enrichment courses • Aboriginal Service Plan • And much, much more . . . Great things are happening! Marketing & Recruitment Services

Marketing & Recruitment Initiatives Within Marketing & Recruitment Services • Trade shows & career fairs • Targeted recruitment • International recruitment • National networking • Online survey development • Relationship building with potential students • And much, much more . . . Marketing & Recruitment Services

Themes • Internal Communication • Ongoing Research & Data Collection • Internal Community • External Awareness • Aboriginal Connectedness & Building Relationships • Marketing & Recruitment Synergy & Synthesis Marketing & Recruitment Services

Recommendations For: • Internal Communication • Ongoing Research & Data Collection • Internal Community • External Awareness • Aboriginal Connectedness & Building Relationships • Marketing Synergy & Synthesis Marketing & Recruitment Services

Marketing & Recruitment Services Internal Communication

Marketing & Recruitment Services Internal Communication Example: Progressive Service Plan (PSP) MalaspinaStudent Potential Student

Marketing & Recruitment Services Internal Communication Progressive Service Plan for High School Student 1st point of contact: CREATE STUDENT RECORD Attend Gr. 10 Day – REGISTER VIA STUDENT RECORD Attend Open House – REGISTER VIA STUDENT RECORD Attend New Student Orientation - REGISTER VIA STUDENT RECORD “Timeline: Guide for Parents” – MAILOUT TO PARENTS Communication with Registration – ALREADY ON STUDENT RECORD CONGRATULATIONS letter from the President upon HS graduation Attend PSIBC Info Session Phone call from Current Malaspina Student – ANY QUESTIONS What to do in your Gr. 11 year. EMAIL TO STUDENTS Enter Draw @ Trade Show (include area of interest) –GOES ON STUDENT RECORD Follow up from Gr. 10 Day – EMAIL VIA STUDENT RECORD APPLY TO MALASPINA ATTEND 1st DAY OF CLASSES See an advisor – INFO GOES ON STUDENT RECORD

Marketing & Recruitment Services Recommendations For: • Internal Communication • Ongoing Research & Data Collection • Internal Community • External Awareness • Aboriginal Connectedness & Building Relationships • Marketing Synergy & Synthesis

Marketing & Recruitment Services Ongoing Research & Data Collection Progressive Service Plan for High School Student 1st point of contact: CREATE STUDENT RECORD Attend Gr. 10 Day – REGISTER VIA STUDENT RECORD Attend Open House – REGISTER VIA STUDENT RECORD Attend New Student Orientation - REGISTER VIA STUDENT RECORD “Timeline: Guide for Parents” – MAILOUT TO PARENTS Communication with Registration – ALREADY ON STUDENT RECORD CONGRATULATIONS letter from the President upon HS graduation Attend PSIBC Info Session Phone call from Current Malaspina Student – ANY QUESTIONS What to do in your Gr. 11 year. EMAIL TO STUDENTS Enter Draw @ Trade Show (include area of interest) –GOES ON STUDENT RECORD Follow up from Gr. 10 Day – EMAIL VIA STUDENT RECORD APPLY TO MALASPINA ATTEND 1st DAY OF CLASSES See an advisor – INFO GOES ON STUDENT RECORD

Marketing & Recruitment Services Ongoing Research & Data Collection 2007/08 – 2008/09 BA Applicants

Marketing & Recruitment Services Internal Community Malaspina UVic

Marketing & Recruitment Services Internal Community Malaspina Trinity Western Undergrad Collegium MBA Lounge Graduate Collegium

Marketing & Recruitment Services External Awareness Email from faculty about conversation with Dover Bay Parent: . . . He said that he has two children who will graduate soon --- and he was sending them to UBC (one wants to be an educator, the other is uncertain). . . . He was unaware of the breadth of programs we offer.

Marketing & Recruitment Services Recommendations For: • Internal Communication • Internal Community • External Awareness • Aboriginal Connectedness & Building Relationships • Ongoing Research & Data Collection • Marketing Synergy & Synthesis

Marketing & Recruitment Services Aboriginal Connectedness & Building Relationships

Marketing & Recruitment Services Aboriginal Connectedness & Building Relationships Huy chqa Siem kwuns mi ewa utl Snuneymuxw! Huy chqa Siem kwuns mi ewa utl Kwallicum! Huy chqa Siem kwuns mi ewa utl Cowichan! Huy chqa Siem kwuns mi ewa utl Sliammon! (Hul qu‘minum for ‘Thank You respected one for coming to . . . ’)

Marketing Synergy & Synthesis First Nations Student Services & Aboriginal Education Communications & Public Relations Community & School Liaison Visual Representation Seminars/ Conferences Advertising Recruitment Marketing & Recruitment Services

Marketing & Recruitment Services New Students New $$$$$ Institutional Departments & Partners Marketing & Recruitment Services Complex AssistedProcess Strategic Distribution Simple UnassistedProcess Markets & Audiences Results Strategic Distribution

Marketing & Recruitment Services Institutional Partners Community & School Liaison, FNSS, Communications & Public Relations, Enrollment Management Committee, External Relations Committee, Foundation & Alumni etc. Feedback Institutional Departments New Students New $$$$$$ Processes developed collaboratively Markets & Audience Marketing & Recruitment Services Results Processes outlined in Print and Web format Feedback Complex Assisted Marketing Collateral Simple Unassisted Strategic Distribution Accountability Feedback

Marketing & Recruitment Services Mandate of Marketing & Recruitment Services To be proactive in the development, implementation, administration, and review of a comprehensive, Integrated Institutional Marketing and Recruitment Plan.

Marketing & Recruitment Services Next Steps

Marketing & Recruitment Services Next Steps – Internally • Data collection and analysis process • Annual departmental meetings • Coordinated look and feel • International and domestic recruitment and marketing coordination • Marketing and recruitment processes • Institutional awareness development • Master Planning process participation • Social Networking management

Marketing & Recruitment Services Next Steps – Externally • Targeted recruitment • Aboriginal relationships & recruitment • Block transfers • Resources – synergies & efficiencies • Comprehensive marketing processes • Collaboration with the City of Nanaimo and community organizations • On-campus events

Marketing & Recruitment Services Questions?

Marketing & Recruitment Services