Problems NGO’s Facing

1. Problems NGO’s Facing No Funds No Volunteers No Work

2. You are doing very legitimate work!!! You are a very old and prestigious NGO!!! Your projects are wonderful and management team and staff is awesome!!! Still No Funds and Volunteers  Why?

3. You see many International Non-Profits and funding agencies giving millions of grants to Indian NGO. Don’t Believe us Read the stats below. Statistics released by the home ministry regarding ‘foreign funds to NGOs’ show that India, which has a total of 33,937 registered associations, received Rs 12,289.63 crore in foreign contributions during 2006-07 as against Rs 7,877.57 crore in 2005-06, a substantial increase of nearly Rs 4,400 crore (56%) in just one year. The US, Germany, the UK, Switzerland and Italy were the top five foreign contributors during 2006-07. These five countries have consistently been the big donors since 2004-05. Spain, the Netherlands, Belgium, Canada and France are the other countries which figure prominently in the list of foreign donors. Source: http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOI&BaseHref=TOIM/2008/12/24&PageLabel=1&EntityId=Ar00103&ViewMode=HTML&GZ=T

4. Still Don’t Believe us- Read More I. As on 31-03-2007, 33937 associations were registered and 522 were granted prior permission during the year 2006-07. II. For the year 2006-07, 19011, associations reported receipt of foreign contribution (including those which received NIL amount) amounting to Rs. 12289.63 crores. III. Among the States and Union Territories, Tamil Nadu (Rs.2,244.25 crores) reported the highest receipt of foreign contribution followed by Delhi (Rs 2,186.65 crores) and Andhra Pradesh (Rs 1,211.04 crores). IV. Among the districts in different States, Chennai (Rs. 928.77 crores) reported the highest receipt of foreign contribution, followed by Mumbai (Rs. 891.26 crores) and Ranchi (Rs. 653.79 crores). V. The list of donor countries is headed by the USA (Rs.2,971.29 crores) followed by Germany (Rs. 1648.75 crores) and the U.K. (Rs. 1425.43 crores). VI. The list of foreign donors is topped by Misereor Postfech,Germany (Rs. 1243.52 crores) followed by World Vision International, USA (Rs. 469.20 crores) and Fundacion Vicente Ferrer, Spain (Rs. 399.45 crores). VII. Among the associations which reported receipt of foreign contribution, Ranchi Jesuits, Ranchi, Jharkhand (Rs. 621.34 crores) received the highest amount of foreign contribution followed by Sonthome Trust of Kalyan, Mumbai, Maharashtra (Rs. 332.86 crores) and Sovereign Order of Malta, Delhi (Rs.300.79 crores). VIII Among the purposes for which foreign contribution was utilised,the highest amount of foreign contribution was utilised for Establishment Expenses (Rs. 816.61 crores)), followed by Rural Development (Rs. 801.34 crores), Relief/Rehabilitation of victims of natural calamities (Rs. 509.57 crores), Construction and maintenance of schools/colleges (Rs. 468.85 crores), and Welfare of Children (Rs. 406.45 crores).

5. But you never got any grant or project funding  Why? Where is the problem, where are you lacking, what is the problem. Was the project you made not good enough? Was funding agency not having funds? Are you in their blacklist? Don’t have proper certificates? Recession? NO

6. The problem is your visibility and web presence. Most non-profits do not have a website. They feel that they don’t require website as they are not selling anything or not running a for-profit company, so why to waste money in website. Clearly there are numerous reasons why even the smallest of businesses can benefit from a Web presence, but here are five key considerations: Visibility: With more and more consumers logging onto the Web to research products and services, if they are going to find your business, your business needs to be on the Web. Reach: With a Web site, you are no longer limited to a customer base that is in physical proximity to your organization. Your place of business may be in Boston, but your customers can be in Bangkok. Customer service: When customers can log onto your Web site and easily find the information they want-when they want it-their satisfaction increases. Competition: A professional looking Web site can level the playing field for smaller companies trying to compete against larger enterprises. It's also a way to stay in the game; even if people can't find you on the Web chances are they can find your competitors. Credibility: When you can point customers, partners, even potential employees or investors to a Web site, it tells them you are a serious business.

7. Most NGO's that maintain websites are even worse than having a website. Have you ever compared your NGO website with International non-profits and funding agencies website? Do you see any difference? If you don’t know the websites let us tell you some- www.idealist.org, http://www.thp.org/, http://www.propoor.org, http://www.undp.org.in/, http://www.echoinggreen.org, http://www.thehungersite.com, http://www.clintonfoundation.org, http://ww5.komen.org/ http://forgenow.org http://www.ihfonline.org http://www.advocacynet.org http://www.gatesfoundation.org http://www.wellcome.ac.uk/ www.care2.org These are the website which themselves makes millions every year just having a wonderful and great website.

8. You did a lot of marketing of your non-profit and send so many request of donations to all the emails you have in your yahoo & gmail address book and lot more through online free classified systems. Few of people also came to your website but didn’t made any donation. Are they lazy, are they greedy, they might not have money, they don’t have credit card or paypal to make donation??? NO The answer is quite simple – they didn’t found any link or broken link to donation or after visiting your website they didn’t feel like donating as nothing was visible on your website. Most International Funding agencies and general public who give the grants or donations to NGO would like to see your back record and your previous work. Are you able to show them enough? Is your website good looking enough? Do you have good pictures of your past work on your website? Are they properly arranged? Is your website accessible easily? Is your site surfing experience good enough? Do people spend enough of time on your ngo website? Are all the links properly arranged and working? Do you have a online donation system?

9. Have you ever thought why people spend so much time on social networking sites and wikipedia and not on non-profit sites? 1. Lack of content. 2. Lack of Past work display. 3. Site not working. 4. Broken links. 5. Site not informative and with good visibility.

10. Now think why social networking sites are so famous and people spent hours and hours on them and not on non-profit sites. It is simply because most of the non-profit sites lack proper site design and information. Most of their links are broken and most of the time the site is down. They dont have good social media networking and social media marketing. Most people says that social media marketing are only for commercial organization- this is wrong. Every organization either for-profit or non-profit needs social media marketing. Even Individuals like Politicians, Consultants, Lawyers, Singers, Doctors need social media marketing. Eg- Look at the website of Barack Obama, Lady Gaga, Madonna, Sashi Tharoor etc.

11. Now where does problem starts and ends- Most non-profits do every work very authentically and wonderfully, their projects are great, team management is great, past records are neat and clean. But visibility is poor- Its a thumb rule in business field. Things which have good display will sell well. Most non-profits get trapped in cheap HTML website which cost something like 2000- 3000 ( 50-75 USD) This website may give you a domain and 5 pages but will never give you visibility. People may even search for your name but your position in search engine will rank last. Even your ads for donations may come before your website in search engine ranking. Isn’t this strange and funny  Just have a look yourself at your website- do you feel like visiting your website again.

12. Now Just for 10 minutes consider yourself as a volunteer and not the management of your non-profit. Visit your site again and apply for a volunteer position in your own company. Do you have proper online forms where volunteers can apply? Does your site provide all the information for the volunteers like hours of work they need to spend? Details for their accommodation, food, stay and travel? Support your organization provide to them? Do you have proper contact us forms with different sections for contacting you. Most website we see have a downloadable volunteer application forms along with downloadable donation form, Do you think anyone in today’s world have so much time to fill those forms and apply to you or make donation. People need fast and quick response and not so much slow and traditional forms, that’s why computers replaced humans in most of the fields. Be a techno-savy organization and not 1850 charity organization.

13. Remember a very simple and straight thumb rule of marketing- Your first impression is your last impression, Most people who visit your website for the first time will never come back if their first experience is not good enough on your website. And if you loose them once- you loose them forever. Its sad to hear but bitter truth  Its good to block such website rather than running them- it will only spoil your image. Now where you went wrong??? Remember- The site visitors read the content of the site and not coding  You paid few thousands to some web-developers and web-programmers to make your website quick but forgot that slow and steady wins the race- they might be good programmers and developers but where the web-content will come from? Do they have any experience in writing the authentic content for your website? Did they consult you and did some research before making your website?

14. So what could be done now? Fight and argue with your designing company? Change domain and invite people again? Hire international companies to make your website and pay them thousand of dollors? Before giving the answer to these questions and solutions to the problem let me ask you a question. Would you have read my email if I would have sent you this long email in black and white?? I know your answer will be surely a BIG NO. Who has the time to read such long email and take free of cost headache. No one will spend so much time in reading such lengthy and long emails. Similarly no-one also give a look at inside pages of your website just by looking its front page. Remember a picture is worth more than 1000 words and there most NGO lack. Their site lacks good display, good content, good pictures and good arrangement of links and information.

15. Finally we have a solution for you. Our well trained programmers and designers will offer you wonderful and good looking CMS based website which is so easy to handle and manage that any one can use them, add content and pictures. If you know how to work on word and read & write emails- you can handle your websites yourself. We don’t make websites, we make your web presence possible. No matter how big and small your organization is, we have solution for every one. Our specifically trained content writers for non-profit and social sector will take care of your website content and SEO. Remember a good web-presence can take you miles ahead. If you wish to get your website developed or renovated please contact us and we will be glad to offer you our best services with most reasonable cost. Our CMS website cost starts with only 50 USD and have tailor made solutions for high end solutions.

16. The normal website cost that any user will have to pay will be 50 USD which will include 1. 5 Pages- About Us, Our Services, Other Three can be selected by the organizations.2. Contact us form3. Blog & Forum ( Settings of Blog & Forum will cost additional 3 USD)4. Free SEO for the initial website with keywords and meta-tags integration and search engine submission. This system is much cheaper and better than other free website services- How? 1. Your own total control on the site- you will be the administrator of the site and not user. 2. You will be able to get your own domain name and your own personal email id's on your own domain. 3. You can post your own Google ads and earn revenue from your own site with its huge traffic. 4. If you want to change the hosting provider you will be able to do so anytime without any problem. 5. You can anytime create or delete any email id that you want to use or do not want to use. 6. Each Additional Page for the site will cost 3 USD- The content for the additional Pages will also have to be provided by the organization.The Content of each page will have to be provided by the organization and no-content writing service will be given to the organization in this cost.

17. Additional Features can also be added to the sites based on the user choice and budget 1. Petition System- 10 USD2. User Invite System- 3 USD3. JOB system- 10 USD4. Add to any System like yahoo, facebook, digg- 3 USD5. Social Media Buttons & Icons provided for:     * Twitter     * Facebook     * YouTube     * Flickr     * MySpace     * LinkedIn -   3 USD 6. Captcha System- 5 USD7. Translate Module- 5 USD8. Events system- 10 USD9. Facebook Share system- 1 USD10. FAQ System- 5 USD11. Adsense Integration- 15 USD12. Google Search Engine System- 10 USD13. Bulk invite system- 5 USD14. Internal Messenging system- 15 USD15. Quotes system- 5 USD16. Paypal Donation Button- 10 USD17. CRM integration 50 USD

18. We are an India based group specializing in Web based software development. Currently we have developed many In-house projects including :- www.sevarth.org www.glcoin.org www.globalconcern.org- Under Development www.videi.in www.swarnimtimes.com www.nitinnaresh.com www.webmarked.net www.biharprabha.com www.employed.tk Many more of our in-house projects coming soon. We have a package for every need big or small. Do give us a chance to serve you once.

19. Prepared By Nitin Naresh & Abhishek Bhardwaj For the purpose of marketing of our web-development services offered to groups, non-profits, for-profits and individuals. Other trademarks and names taken in this presentation belong to their respective owners. For-more details on our package and service you can email us at nitin[@]nitinnaresh.com or can call us at +91-8800302311