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HIV/AIDS Prevention Project (HAPP)

HIV/AIDS Prevention Project (HAPP) Partnership with Condom Manufacturers Helps Boost Condom Use in Indonesian Red Light Areas. HAPP Targets the Indonesian Sex Trade. Primary goal Increase condom use among sex workers and their clients Three demonstration areas

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HIV/AIDS Prevention Project (HAPP)

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  1. HIV/AIDS Prevention Project (HAPP) Partnership with Condom Manufacturers Helps Boost Condom Use in Indonesian Red Light Areas

  2. HAPP Targets the Indonesian Sex Trade • Primary goal • Increase condom use among sex workers and their clients • Three demonstration areas • Concentrations of sex workers in red light areas in Jakarta and Surabaya, more scattered in northern port towns of Manado and Bitung • Nearly half of CSWs between the ages of 15 and 24 (increasing trend) • Sex clients are “everyman” from all walks of life The Futures Group International

  3. The Consortium of Concerned Condom Manufacturers • Indonesian condom industry has capacity to serve the market and was interested in a targeted effort to reach the sex trade (and young people) • FUTURES helped form the Consortium of Concerned Condom Manufacturers • Two local condom manufacturers: PT Vonix Latexindo and Rajawali Nusindo (RNI) • One multinational: London International Group • Consortium offered a “cafeteria” of condom brands at varying price levels in an effort to segment the market The Futures Group International

  4. Condom Social Marketing Aimed at the Sex Trade The Consortium in action in Dolly red light district, Surabaya, Indonesia • “Condom Tunnel” surrounds sex trade clients • “Kondomania” promo and mass media advertising increase condom sales • Consortium sponsors 127 NGO enter-educate events • Media advocacy • $300,000 estimated value • Consortium task forces fielded to improve condom access in red light areas PT Vonix Marketing Team RNI Task Force Promoter NGO Task Force Members The Futures Group International London International Country Manager

  5. Sex Workers and Clients Increase Condom Use • In one year, condom use among CSWs rose 30 percent • More than one-third of men surveyed in red light areas said they used condoms because they felt personally at risk of STD infection Surabaya sex workers hold condom promotion posters. The Futures Group International

  6. Condom Availability and Visibility Increase • Task forces dramatically increase condom availability and visibility in kiosks, small shops, bars and brothels in red light areas • Consortium sustains task forces after subsidies end Street kiosk in red light area with massive condom brand display. The Futures Group International

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