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Office of Research and Development Media Relations

Office of Research and Development Media Relations. Office of Public Affairs Media Training. Melissa Anley-Mills, ORD News Director. Robert Zachariasiewicz, Acting Director Office of Media Relations. Outline. Communications staff Goal Reactive: When the media calls Scientific meetings

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Office of Research and Development Media Relations

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  1. Office of Research and Development Media Relations Office of Public Affairs Media Training Melissa Anley-Mills, ORD News Director Robert Zachariasiewicz, Acting Director Office of Media Relations

  2. Outline • Communications staff • Goal • Reactive: When the media calls • Scientific meetings • Proactive: Before the media calls • Media Training with Bob Z

  3. Increase public access to, and awareness and understanding of EPA science and its vital role in protecting human health and the environment Science Communication Staff

  4. ORD Media Process • “When a reporter calls” • Remember you’re in control • Defer an interview to properly prepare and inform your supervisor /Communications POC  ORD News Director so that I can: • Quickly acknowledge the request • Coordinate: • Program office for policy; • Regional office for implementation or enforcement • OPA handles “majors” • Facilitate with the appropriate expert • Prepare the spokesperson – main messages

  5. Key Elements • Quick to respond • Clarify the request • Appropriate expertise • Eliminate duplicate work!

  6. Media Management System

  7. Activities from April 1 - December 31, 2006

  8. The Interview • Facilitated (benefits to you) • Summary notes • Science (policy is referred) • Prepare you

  9. Scientific Meetings • Assume open to the press • Anything you say could appear in print or radio • Same rules of engagement • Don’t feel pressured • Clarify if the person’s a reporter • Inform your supervisor

  10. From Feature to Article in Proactive

  11. In Summary • Receive a media call: • Details (reporter’s name and contact information, what media outlet, the request…) • Supervisor & • ORD News Director: • Melissa Anley-Mills, Phone: 202 564 5179 • Mobile: 202 664 7272 • E-mail: anley-mills.melissa@epa.gov • OPA’s ORD Press Officer: • Suzanne Ackerman, Phone 202 564 7819 • Mobile: 202 309 9496 • E-mail: ackerman.suzanne@epa.gov • Proactive • Work with Communications early to determine appropriate visibility • Keep communications in mind

  12. Thanks For Your Attention…… • Up Next: Media Training with Bob Z

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