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Caferoma

Caferoma. Caferoma. background. A well-known Italian-style brand coffee, the company based in Italy. The attraction of Caferoma is ground coffee (typical Italian coffee: slightly bitter taste.). Caferoma. problems. Solutions. Rebuild brand images. Two givebacks. Brand images.

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Caferoma

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  1. Caferoma

  2. Caferoma background A well-known Italian-style brand coffee, the company based in Italy. The attraction of Caferoma is ground coffee (typical Italian coffee: slightly bitter taste.)

  3. Caferoma problems Solutions Rebuild brand images Two givebacks Brand images pricing Italian-style coffee Premier points card Old fashioned expensive Preferential benefit price Elegant atmosphere Sociable place

  4. Rebuild brand images Remain Italian-style coffee (Main product) + various new taste To attract much more people • elegant uniforms • sweet service • Italian classical music • vogue decorations Elegant atmosphere A place for social • Space for gathering • Special activities in Festival

  5. Caferoma Strategies Stretch the market Taiwan Produce instant coffees Add some flavor coffees Sell some desserts Vice products 1. Cakes 2. homemade cookies 3. pancakes Repositioning the product Old logo Change the logo New logo

  6. Caferoma in Taiwan

  7. Prime cost analysis

  8. Prime cost analysis

  9. Prime cost analysis

  10. Prime cost analysis Income of the first year 80 clients × 15 hours ×NT. 100 dollars × 30 days ×12 months = NT. 7,920,000 dollars

  11. Prime cost analysis Expenses of the first year NT. 80,000 dollars real estate NT. 181,000 dollars payload NT. 15,000 dollars advertisement NT. 17,000 dollars raw materials + NT. 72,000 dollars others NT. 1,087,500 dollars

  12. Prime cost analysis Depreciations of the first year NT. 2,500,000 dollars decoration NT. 212,000 dollars equipments + NT. 238500 dollars chrematistic appliances NT. 2,950,500 dollars

  13. Prime cost analysis Surplus of the first year (income –expenses – depreciations ) ×5% business taxes=Surplus (NT.7,920,000– 1,087,500 – 2,950,500 ) ×5% business taxes= NT.194,100 dollars

  14. Two givebacks Premier points card NT.100 dollars →1 point 10 points →a cup of coffee • Discounts • Special price in special festival • Ex. Holloween Preferential benefit price

  15. Exclusive in autumn White Chocolate Mocha creamy white chocolate syrup and topped with whipped cream M: $NT.110 G: $NT.125 Or Afternoon tea White Chocolate Mocha + Halloween Cookies original price NT.180 dollars Now just $NT. 160!

  16. Meaning of logo Pansy, it symbolizes admiration and meditation. It also conforms to the distinctive national features of Italian.

  17. Flysheets

  18. Classic beverages

  19. Classic beverages

  20. Homemade Gourmet Cookies

  21. Desserts

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