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The power of a company

The power of a company. COMPETITION “Nokia and the insistent ringing of competition” (Nokia, Motorola e Samsung). AAA Environmental. Caferoma. Advetising “What makes Nike’s advetising tick?” (Mr. Knight’s). Quality. The ingredients of the success. Products. Services. Leadership

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The power of a company

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  1. The power of a company COMPETITION “Nokia and the insistent ringing of competition” (Nokia, Motorola e Samsung) AAA Environmental Caferoma Advetising “What makes Nike’s advetising tick?” (Mr. Knight’s) Quality The ingredients of the success Products Services Leadership (Mr. Kamprad) Made in Europe Business serivces Miele focuses on old-fashioned quality Organisation Intervista Lisa Joronen Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi

  2. COMPETITION IT IS AN ACTIVITY INVOLVING TWO OR MORE FIRMS IN WHICH EACH FIRM TRIES TO GET PEOPLE TO BUY ITS OWN GOODS IN PREFERENCE TO THE OTHER FIRMS’ GOODS. • Nokia has lost its leadership position • Samsung has got all the features that make it the new leader • Motorola is the third company in the field of mobile phones Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi

  3. A new technology today, will be old technology tomorrow. Can technology be considered a problem? AAA Environmental The ability to make money recycling cell phones Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi

  4. Possible solutions to cure the loss of competitiveness are: Advertising & Quality Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi

  5. ADVERTISING This word means an attempt to get the right message to the right people at the right time. • To follow the strategy adopted by Nike • To have a good leader • To create a new form of organisation Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi

  6. QUALITY OF PRODUCTS Miele: when the brand means success to: fight Asian competition build up a customer loyalty Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi

  7. QUALITY OF SERVICES Have a website is must for all companies ADVANTAGES: RISKS: • Available 24 x 7 • Stay at home • Clear condition • Cheaper goods • Fraud • Viruses • Bugs • Hacker attacks

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