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XBLUE Networks

XBLUE Networks. Inaugural Dealer Meeting. Today’s Agenda. 7:30 – 8:30 Continental Breakfast 8:30 – 8:45 Welcome 8:45 – 9:45 45p Enhancements 9:45 – 10:00 Morning Break 10:00 – 11:30 VoIP Applications for Small Business 11:30 – 1:00 Lunch

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XBLUE Networks

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  1. XBLUE Networks Inaugural Dealer Meeting

  2. Today’s Agenda • 7:30 – 8:30 Continental Breakfast • 8:30 – 8:45 Welcome • 8:45 – 9:45 45p Enhancements • 9:45 – 10:00 Morning Break • 10:00 – 11:30 VoIP Applications for Small Business • 11:30 – 1:00 Lunch • 1:00 – 1:30 XBLUE Private Label Program • 1:30 – 3:00 Xplus100 Launch! • 3:00 – 3:15 Afternoon Break • 3:15 – 4:30 Xplus100 Launch!

  3. Background • United Telephone/Sprint • Inter-tel – MPK, SPK • Vodavi – Tecom – DHS • Edigital/Comdial DX-80 • Tadiran – Launched Emerald ICE • Founded XBLUE – Focus on Small Business Market

  4. Market Conditions • Small Business Market – Not a Priority for Main Players • Technology Over Value • Keeping up with Cisco • Focus on Value - XBLUE 45p VM card

  5. Guerilla Marketing • “Marketing Warfare” by Ries and Trout • Compares War and Marketing Strategies • # 1 - Defense • # 2 – Offense • Others – Flanking Position • Small – Guerilla Warfare

  6. “XBLUE Gorilla” • Designer Series Phones • Champions Series Phones • Blue/Green HD LEDs • Be Memorable, Be Unique • End-user appeal • May gain attention, buys charcoal phones

  7. Small Business Reseller • Reseller knows the market • Focus on value remains • “Why do you want VoIP?” • Manufacturer’s Support – Entry level

  8. Product Plan • Focus on Value – determines your plan • Maintain and enhance the workhorse stability and reliability of digital voice processing • Redesign to eliminate cost • Add top two VoIP killer apps, remote worker and remote office

  9. Blanketing Small Business Best Xplus100 Better 45p Good X16

  10. Absolute Best Value • Product - Substance • Marketing – Style • Reseller – Knowledge, Experience & Common Sense EQUALS • “Best Value”

  11. A winning Combination X16 X16 X16 Xplus100 45p X16 X16 45p 45p X16 X16 Xplus100 45p 45p 45p Xplus100 X16 X16 45p 45p Xplus100

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