500 likes | 617 Views
WORKING THE NUMBERS. How to Promote and Pitch Your Ideas. David Staughton www.bigdave.com.au. www.bigdave.com.au. Universals. THE FUTURE. THE KEY TO GREAT FINANCIAL PRESENTATIONS. LESS IS MORE. LESS DATA, MORE YOU & MORE INTERPRETATION!. FINANCIAL LITERACY Don’t Show Me the MONEY
E N D
WORKING THE NUMBERS How to Promote and Pitch Your Ideas David Staughton www.bigdave.com.au www.bigdave.com.au
THE KEY TO GREAT FINANCIAL PRESENTATIONS LESS IS MORE LESS DATA, MORE YOU & MORE INTERPRETATION!
FINANCIAL LITERACYDon’t Show Me the MONEY - SHOW ME THE PROFIT! COGS
EXERCISE: What were the characteristics of the WORST Presentations you’ve ever seen?
I need to get them more involved. This probably could be better organized. I wish I was a little more confident up here. I could have used more time to prepare. These slides suck. • Blah, blah, blah • Yadda, yadda, yadda • Meaningless numbers • Acronyms that nobody recognizes • Unintelligible sentence fragment • Even more numbers
I’m not going to get to ask a question, am I? Oh my God! He’s reading the slide to us. Is this ever going to end?
EXERCISE: What were the features of the BEST Presentations you’ve ever seen?
WHAT MAKES AN EXCELLENT PRESENTATION? INTERACTION CLARITY ENTHUSIASM VISUALS RELEVANCE STORIES HUMOUR
POWER UP WITH AMPS!! Presentation MESSAGE AUDIENCE PRESENTER Feedback SURROUNDINGS
Know Your OUTCOME Are you going to: Persuade Recognise Inform Motivate Educate THINK FEEL DO Learning Styles VAK
MAXIMUM AUDIENCE ENERGY • Use Nametags or Nameplates • Water on tables or available in foyer • No more than 90 mins (120?) without break • Group Rapport Activities – Intros, Music • Interaction - Think, Pair, Group Share • Use Fun Rewards like chocolates & prizes • Avoid Carbs at MT & Lunch – Death Zones • NO PAIN – avoid beatings/ ridicule/sarcasm
26 TIMES! • What does it take to really convince you? CONVINCER STRATEGY (Google It) KNOWING Vs DOING Five frogs on a log
The ONLY PERSON who loves your MATERIAL as much as you is YOU!
MAXIMISE RETENTION Accelerated Learning Principles • VAK • Props • Anchors • Simple Themes • Interactivity – Discussion • Exercises – DOING THINGS SAY Vs DO
IDEAS - MADE TO STICK What makes a concept 'sticky’ (memorable) • Simplicity • Unexpectedness • Concreteness • Credibility • Emotions • Stories!
More Personal STORIES • Stories engage the Imagination & Emotions • Stories are Powerful & Non-threatening • Stories Entertain & Involve the Senses Keep it Short and to the point – Don’t Exaggerate too much Remember Confidentiality! ACT OUT THE STORY
CHANGE OF STATE B CLOSE C.T.A. • Rapport • Focus BODY 3 2 • Enthusiasm 1 INTRO • Openness OPEN • Honesty • Curiosity A
The 4 MAT Structure • Why? • What? • How? • What If? Bernice McCarthy
BODY STRUCTURES OPEN – 1-2-3- CLOSE Structural Templates • Timeline – past/present/future • Numeric – 3/5/7 things • Geographic locations • 4MAT – Why, What, How, WhatIf • Mnemonic – S.M.A.R.T. • Metaphor – Boat, Bike, Family, Seasons • RULE of THREE
RULE OF THREE • TIME – 3 Times • LOCATION – 3 Places • ZOOM – 3 Sizes • PENDULUM – 3 Positions • BENEFITS – 3 Benefits • ASPECTS – 3 Aspects OPEN 2 1 3 C.T.A. CLOSE Impromptu Man
LESS BULLSHIT BINGO! CEO & Consultant translater
COMMUNICATION CHANNELS Abs Exis ME V A K N W WE
BODY LANGUAGE What Impression are you giving?
USING STAGECRAFT • Entrance / Intro • Group Eye contact • Avoid Barriers - Lapel • Chin position • Smile • Hands & Arms ???? • Blink Rate & Fidgetting • Wandering & Wobbling
ADVANCED STAGECRAFT • Palms Up • Fingers & Mouth cover • BSD Pose – Audience Bully • Leaning Forward / Back • Leg & Foot position • Personal Space to control • Stage Anchoring PPF
TIPS & TRICKS TOReducing Your Speaking Anxiety Visualize yourself speaking Know the room - Arrive early & Walk around Meet & Greet the audience beforehand REALLY Know your material Look for the NODDERS Get more Experience
HOW TO TELL you’re DYING SYMPTOMS Tired – yawn/sleep Room Lacks Energy Lack of Participation Nobody Laughs at your humour Not Listening – checking phones People are leaving and chatting Your Eye Focus Narrows
What to do if you’re DYINGor the room lacks ENERGY Call a Break (Before you Start) Icebreaker – Build Rapport first Energizer – Do an Exercise (Buddy) Make it Brighter or Cooler Take a Break – then cut it down Move on to your best material Cut & Run – Finish early
ROOM ENERGY TIPS • Room Temperature – 22 degrees! (Not > 25) • Room Layout & Sightlines!! • Full body exposed – not behind lectern • Stand to the Left if possible • Stand in the Light! (Lighten the Screen) • Get a really Bright Projector! (3500 lumens) • Reduce Distractions (Away from Rear Door)
PRESENTING TIPS & TRICKS • NEVER EVER APOLOGISE ON STAGE! • Always Keep a Paper copy handy • Drink lots of room temp water (not iced) • Hydrate at least 4 hrs before • Do NOT end with Q & A • Finish with your prepared BIG CLOSE • Powerpoint – use B/W keys & number <ret> • Give Powerpoint Handouts out at END
Avoid Death by Powerpoint
“Great speakers aren’t born, they are trained.” Presenting is a Skill… Speak from your HEART to win their Hearts & Minds
NEXT STEPS WITH BIG DAVE HAND IN A BUSINESS CARD or SEND AN EMAIL for Slides & Free E-Book www.bigdave.com.au Email: bigdave@bigpond.net.au Phone 0408 375100 STAFF, SERVICE , SALES & STRATEGY