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Audiovisual Communication Tips & Best Practices

Audiovisual Communication Tips & Best Practices. What makes a good audiovisual story?. Knowing what theme, meaning, experience you want to communicate Using form and style to capture and organize audiovisual elements that serve your story

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Audiovisual Communication Tips & Best Practices

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  1. Audiovisual CommunicationTips & Best Practices

  2. What makes a good audiovisual story? • Knowing what theme, meaning, experience you want to communicate • Using form and style to capture and organize audiovisual elements that serve your story • A short film by definition is not a complete treatise on the topic or subject matter … choose your interpretation and stick to that focus • The best visual stories are compact, visceral and evocative

  3. SHOW DON’T TELL • Think about how you would communicate your story without words … don’t worry about what’s possible yet – get creative! • Think about is the “action” or the “verb” you would use to describe the story and use that as a guiding principle (form and style) • Imagine the scenes/moments that you need to capture to most effectively capture and communicate your story • Use the images and sound to make emotional connections – empathize or evoke … and words then give context • Create an EXPERIENCE … help the viewer feel what its like to be there

  4. TECHNICAL TIPS • FOCUS • LIGHT & COLOR • Exposure • White Balance

  5. TECHNICAL TIPS • Stay away from auto focus

  6. TECHNICAL TIPS • EXPOSURE • Expose for the most important element in the frame about under/over exposure • Don’t shoot subjects in front of bright lights • Use your Zebras

  7. TECHNICAL TIPS • WHITE BALANCE • White Balance every time your lighting conditions change

  8. COMPOSITION • Adhere to the Rule of Thirds

  9. COMPOSITION • Pay attention to the SPACE in your frame: • Head Room for Intv,

  10. COMPOSITION • Pay attention to the SPACE in your frame: • Look space & eyelinefor static

  11. COMPOSITION • Pay attention to the SPACE in your frame: • Lead space for moving

  12. COMPOSITION • USE NEGATIVE SPACE • accentuate/direct viewer/provide detail/context • (Positive Space: The subject of the image. This is generally the item on which the camera is focused. Negative Space: The rest of the image. It is located between the positive space and the frame.

  13. COMPOSITION • AVOID DISTRACTIONS (poles, plants, paintings) coming out of head

  14. COMPOSITION • PROVIDE BALANCE • don’t cut off limbs

  15. Shot Movement • Try to keep your shot as STEADY as possible Use tripod or stabilization device as much as possible Hand-held aesthetic should be intentional aesthetic Don’t attempt camera moves (zooms, pans, tilts) without the tripod • Allow the action to complete when filming movement Walk out of frame Door close Finish task

  16. Shot Duration • Make sure every shot has it’s own logic beginning, middle and end • Hold shot for at least 15 seconds • Give yourself paddingat the beginning and end of each shot

  17. Shot Duration • Make sure every shot has it’s own logic beginning, middle and end • Hold shot for at least 15 seconds • Give yourself paddingat the beginning and end of each shot

  18. SCENES & SEQUENCES“cover your scene … “ • Establishing shot: establish location & atmosphere Master shot/Wide Shot: size that includes all subjects to establish main players, main action and a sense of relationships & setting • In documentary good idea to get this shot first & then once main action tcompleteor repeated then get other coverage shots/angles • Think “if I had to communicate whole scene in one shot what would it be” • Medium shots get closer to subject and action – show clothing, gesture, body language • Close-ups used to capture dialogue, facial expression, details • Over the shoulder shots – also show positioning and eyeline. Good for showing interaction or POV • Reverse shot – shows the opposite angle of viewpoint • Cutaways – individualized shots of anything relevant to interview

  19. FIVE-SHOT PATTERN

  20. AUDIO for VIDEO • Make sure audio levels are good (-12 to -20 db range) • Always wear your headphones • Don’t talk while shooting visuals – you will need the ambient sound • Record room tone for 30 seconds once shoot is over

  21. TIPS • Always Keep the Camera Rolling • Make sure to keep rolling once interview officially over • Consider rolling before you enter – nice set-up if comfortable • Listen as much as Look • Pay close attention to the sounds/ambience of the space • Take stock • Log/transcribe your footage first chance you get • Direct your next shoot/interview • Learn from your mistakes

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