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How to Qualify and Sell Company Stores

How to Qualify and Sell Company Stores. about the presenter. TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites. about the presenter. CHERYL GRISAR bright sites Sales and Marketing. 8 Topics for Today’s Discussion. 1 – Definition of a Company Store

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How to Qualify and Sell Company Stores

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  1. How to Qualify and Sell Company Stores

  2. about the presenter. TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites

  3. about the presenter. CHERYL GRISAR bright sites Sales and Marketing

  4. 8 Topics for Today’s Discussion 1 – Definition of a Company Store 2 – Evolution of Company Stores 3 – Online Shopping Trends 4 – Company Stores vs Catalogue Sites

  5. 8 Topics for Today’s Discussion, cont’d 5 – Why do you need to offer Company Stores? 6 – How do I qualify my customers 7 – The RFP 8 – How to get started?

  6. Company Stores, Defined Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand

  7. How did Company Stores come to be? The History of Company Stores

  8. Company Stores: REQUIRED

  9. Online Shopping Trends *Source - eMarketer

  10. Online Purchasing Trends

  11. Realizing the Potential of the Store? • Sales • Growth • SECURE Repeat Customer Orders

  12. Company Store Sites AND Catalogue Sites

  13. 5 Reasons Why you NEED to Offer Company Stores

  14. 1. ordering efficiency.

  15. ordering efficiency. 20 Marketing Managers Reviewing 3 Quotes Each = POOR USE OF TIME

  16. ordering efficiency.

  17. 2. brand management.

  18. 2. brand management.

  19. brand management example. *

  20. 3. spending control.

  21. 4. program support.

  22. 5. value added offering.

  23. How to Qualify Your Customers? • Client Request? • Multiple (Geographic) Ordering Points? • “Last Minute” Shipments? • Repeat Orders? • Small Orders?

  24. How to REALLY Qualify Your Customers?

  25. Annual Expenditures

  26. Inventory

  27. Commitment From the Client

  28. When to Abandon the Project?

  29. How to Actually SELL a Company Store Company Stores • Create Value Knowledge = Value Products Possibilities

  30. Bright sites Value Added Services • The RFP

  31. Recap of 8 Reasons 1 – Definition 2 – Evolution 3 – Online Trends 4 – Co Stores vs Catalogues 5 – Why Offer? 6 – Qualify 7 – The RFP 8 – Getting Started

  32. Getting Started

  33. Getting Started Home page of our website – arrow to

  34. Questions? 800-466-5930 ext. 1 Sales@brightsites.com www.brightsites.com

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