Why and How to Sell Insurance

1. How to Sell Insurance Simplified - A guide for Brokers and Agents

2. Generational diversity • Baby Boomers – 1946- 1964 • The Generation X – 1965- 1980 • The Generation Y (Millennials) – 1981-1996 • The Generation Z – 1997-2012

3. Understanding the needs and the demands of the market • Agents must be able to identify what works best for them • No point in providing the right product through the wrong method • Advertising and the strategies, must go hand in hand.

4. A few tips on how to sell insurance to Baby boomers, and the Generation – X or Millennials

5. Baby boomers • using social media will bring in disappointing results • they are not very reliant on such mediums • rely on hard facts and proper paper works • they do make us of the internet to gather information and sometimes make purchases

6. Millennials • Hard to sell insurance to but not impossible • Prefer direct communication when purchasing homeowner's insurance • They rely on the internet to purchase auto and renter's insurance

7. Remember, • Although not too inclined towards technology, baby boomers do make the use of it • Websites must be informative yet easy to navigate through • Use of old fashioned strategies is considered outdated by the younger generations