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University of Southern Queensland

University of Southern Queensland. You Choose. On Campus…Off campus…Online. Peter Swannell Vice-Chancellor & President & James Taylor Deputy Vice-Chancellor (Global Learning Services). A Presentation to SCOP 2000. Sao Paulo, Brazil from. Toowoomba Queensland. What kind of university?.

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University of Southern Queensland

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  1. University of Southern Queensland You Choose On Campus…Off campus…Online Peter Swannell Vice-Chancellor & President & James Taylor Deputy Vice-Chancellor (Global Learning Services)

  2. A Presentation to SCOP 2000 Sao Paulo, Brazil from Toowoomba Queensland

  3. What kind of university? • An e-University for an e-World • A University that acts locally and thinks globally • A Triple Option University offering CHOICE to its students • On Campus • Off Campus • Online

  4. Faculty Distributions

  5. Program Level Distributions

  6. USQ’s Australian Students 1999 • Queensland 7,597 • New South Wales & ACT 1,463 • Victoria 354 • Western Australia 174 • South Australia 156 • Northern Territory 100 • Tasmania 79 • Australian’s living overseas 280 TOTAL 10,203

  7. USQ’s Off-Shore Students 1999 • Malaysia 1,097 • Singapore 928 • Hong Kong 353 • South Africa 163 • Pacific Islands 100 • Thailand 88 • United Arab Emirates 46 • Total, including students from 60 other countries 3,154

  8. Nature of USQ’s Off-campus Population: 1999 • Students’ Age Total • Under 20 3% • 20-24 21% • 25-29 22% • 30-34 18% • 35-39 16% • 40-49 16% • 50-59 4% • Over 59 0% • TOTAL 100%

  9. University Resources • USQ is a “Public” Australian University set up under State legislation via the “University of Southern Queensland Act” • It receives approximately 65% of its annual income as an “operating grant” from the Federal Government (including HECS payments) • The remaining income is generated from research and enterprise activities

  10. Executive Management Structure Vice-Chancellor & President Prof Peter Swannell Deputy Vice-Chancellor (Academic) Deputy Vice-Chancellor (Research & Enterprise) Deputy Vice-Chancellor (Global Learning Services) Registrar Bursar

  11. Deputy Vice-Chancellor (Academic) Portfolio Deputy Vice-Chancellor (Academic) The Faculties, line management of the Deans, progress and assessment of PhD, MPhil students Accreditation and Quality processes including Australian Universities Quality Agency, and TAFE articulation Indigenous Higher Education Unit, Office of Preparatory and Academic Support, Wide Bay Campus

  12. Deputy Vice-Chancellor (Research & Enterprise) Portfolio Deputy Vice-Chancellor (Research & Enterprise) Revenue-earning enterprise, business ventures, contract management INDELTA Ltd, NextEd Ltd etc Grant & Contract Research including ARC funding and research policy Development Office, Alumni, Marketing and Public Relations International Office

  13. Deputy Vice-Chancellor (Global Learning Services) Portfolio Deputy Vice-Chancellor (Global Learning Services) The Distance Education Centre, learning pedagogies, USQOnline, the GOOD project, print and multi-media Information Technology Services on and off campus, including USQConnect, USQFocus & USQAssist The Library, including the provision of print and electronic information on and off campus

  14. Management of Online Initiatives Faculties Academic Board Information Infrastructure and Services Committee VCC Online Teaching Management Committee Online Systems Management Committee Marketing & Media Coordinating Committee

  15. Three key enterprises involving USQ

  16. INDELTA Ltd • A Company formed by USQ and Samuals with venture capital backing to provide web-based e-commerce, e-training, e-marketing solutions for business, schools and the wider community • An outcome from the creation of INDELTA as the “Business Face” of USQ in 1997/8

  17. NextEd Ltd • An international service company delivering online award programs worldwide for universities via a robust network of mirror sites in strategic locations • USQ is a major shareholder in NextEd Ltd • USQOnline is a major customer of NextEd Ltd

  18. USQOnline • The University of Southern Queensland’s online Award programs • Delivered via the Nexted platform and USQconnect • “More than just individual subject units” • Full Award programs leading to accredited Awards of USQ

  19. USQ Intranets • USQconnect: • Provides student and staff access to online materials, academic and enrolment data, tutorial support etc • USQfocus: • Provides staff access to information system • USQAssist: • Provides automated response to FAQs

  20. Some key issues of fact and philosophy that drive USQ’s approach to flexible learning on campus, off campus and online

  21. A Famous Prediction Joseph Schumpeter (1934) predicted that every 50 years or so, technological revolutions would cause "gales of creative destruction” in which old industries would be swept away and replaced by new ones.

  22. TECHNOLOGICAL CHANGES • Steam Power - 1780s to the 1840s • The Railways - 1840s to the 1890s • Electric Power - 1890s to the 1930s • The Motor Car - 1930s to the 1980s • Information Technology - 1980s to ?

  23. Profound Changes in the Delivery of Education • Our expectations have changed • Our needs have changed • Our costs have changed • Our technologies have changed • Our pedagogies have changed • Our learners have changed

  24. Some Key Characteristics of those Changes • They are global and borderless • They create: business opportunities partnerships increased choice increased access increased competition

  25. The “Triple Option” Approach to Meeting People’s Needs • On Campus: Bringing learners to a campus and providing (upgraded) traditional face-to-face delivery • Off Campus: Taking education opportunities to people “In Their PLACE, In Their STYLE, IN their TIME” • Online: Global content delivered world-wide, and supported locally 24 hours per day, 7 days per week

  26. With the arrival of the Information Age, international and institutional boundaries are likely to become increasingly irrelevant…..global partnerships are inevitable. The Big Picture

  27. The Big Picture 'The death of distance as a determinant of the cost of communications is the single most important economic force shaping society in the first half of the next century’ Cairncross (1997)

  28. The Big Picture • The death of distance • Economic rationalism • User-pays-for-quality-service • Market driven • Rapid increase in dual mode institutions

  29. The Big Picture • Change is the only constant. • Growth is the only certainty.

  30. Future Projections • A recent IBM report forecasts a threefold (US$4.5 trillion) jump in global education expenditure during the next 13 years. (Source: Richard Gluyas, New Nabs e-School Deal http://finance.news.com.au, 22 April 2000). • The World Bank expects the number of higher education students will more than double from 70 million to 160 million by 2025.

  31. Internet Usage in Australia • In the year to February 2000, 43% of Australian adults used the Internet. • 82% of Australian 12-24 year olds accessed the Internet to April 2000 compared to 85% for the US and 70% for the UK.

  32. Four Generations of Distance Education Technology • The Correspondence Model • The Multimedia Model • The Telelearning Model • The Flexible Learning Model

  33. First Generation CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES FLEXIBILITY ADVANCED INTERACTIVE DELIVERY HIGHLY REFINED MATERIALS Time Place Pace THE CORRESPONDENCE MODEL • Print Yes Yes Yes Yes No

  34. Second Generation CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES FLEXIBILITY ADVANCED INTERACTIVE DELIVERY HIGHLY REFINED MATERIALS Time Place Pace THE MULTIMEDIA MODEL • Print • Audiotape • Videotape • Computer-based learning (eg CML/CAL) • Interactive video Yes Yes Yes Yes No Yes Yes Yes Yes No Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

  35. Third Generation CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES FLEXIBILITY ADVANCED INTERACTIVE DELIVERY HIGHLY REFINED MATERIALS Time Place Pace THE TELELEARNING MODEL • Audioteleconferencing • Videoconferencing • Audiographic Communication • Broadcast TV/Radio and Audioteleconferencing No No No No Yes No No No No Yes No No No Yes No No No Yes Yes Yes

  36. Fourth Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY ADVANCED INTERACTIVE DELIVERY HIGHLY REFINED MATERIALS Time Pace Place THE FLEXIBLE LEARNING MODEL Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes • Interactive multimedia (IMM) • Internet-based access to WWW resources • Computer mediated communication (CMC) Yes Yes Yes No Yes

  37. “Clicks and Mortar” Brick-and-mortar institutions do best by integrating the power of their existing presence with the power of Web customer service and satisfaction. The idea of “clicks and mortar”, coined by Schwab’s CEO, Dave Pottruck, is simple but important:

  38. USQ has the track record • Established 1967 • Moved to “Dual Mode” 1977 • 1999 ICDE Institutional Prize of Excellence as a leading dual mode institution worldwide “Legacy power”

  39. Legacy Power USQ has 131 award courses available by distance education, of which 32 are offered online

  40. And…….In Summary • What they want • Where they want it • When they want it USQ believes that it is possible to give people W W W

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