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Marketing your JISC e-books for FE content

Marketing your JISC e-books for FE content. Step 1 – Highlight individual titles. To copy a URL for an individual title, just search for the title name, then copy and paste the URL at the top. Step 2 – Include book jacket images.

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Marketing your JISC e-books for FE content

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  1. Marketing your JISC e-books for FE content

  2. Step 1 – Highlight individual titles • To copy a URL for an individual title, just search for the title name, then copy and paste the URL at the top

  3. Step 2 – Include book jacket images • To add a graphic of a book jacket cover, right click on the cover and copy/paste, or save it to your PC to use as required

  4. Using results from Step 1 and 2 • Enter the individual e-book titles on your VLE • Create A-Z lists of the titles • Split these up by specific subject areas • Use the links in newsletters to promote specific titles • Or department emails around faculty staff to raise awareness of available titles Always include book jacket images where possible to appeal to people’s visual awareness!

  5. Step 3 – Copy the URL to search results

  6. Using results from Step 3 Links to a specific search always provides up to date results for your users. Really useful as new content is added to your collection • Send these pre-defined searches to users on specific courses • To faculty staff to help educate them on titles available in their subjects • Post on subject areas in your VLE to help start students off with a specific search for their courses • Use the button to produce excel lists and circulate to appropriate staff and students

  7. Step 4 – Using your Usage Reports

  8. Using results from Step 4 • Use your usage statistics to help promote titles: • Run a title activity report each month, sort by usage and have a ‘top 10 titles this month’ section on your website/VLE • Include ‘category’ on the report and create a top titles used list by subject area

  9. Other possible ideas: • Showcase a “book of the month” • Highlight any new titles added to your collection • Use resources created by ebrary and JISC: ebrary: http://www.ebrary.com/corp/training.jsp JISC: http://fe.jiscebooksproject.org/information-for-librarians/resources/ • Any media studies students? – Get their tutors to set projects on promoting the e-books via flyers or short promotional videos! • Use QR codes displayed in the library or around the college to create interest and intrigue!

  10. QR codes • One site: http://qrcode.kaywa.com/ • Use the URL of a book title (Step 1) • Generate the Image (QR code) -print and put up around the library • Scan the code with your phone (and correct application) and jump straight to the programmed URL!

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