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Disclaimer of Responsibility

Disclaimer of Responsibility. This document has been drawn up by MLS MULTIMEDIA A.E.Α.Ε. (MLS) to be used for specific purposes in corporate presentations .

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Disclaimer of Responsibility

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  1. Disclaimer ofResponsibility This document has been drawn up by MLS MULTIMEDIA A.E.Α.Ε. (MLS) to be used for specific purposes in corporate presentations. The information included in this presentation has not been reviewed by an independent authority. No belief, position or opinion expressedshould be based on the impartiality,accuracy, completeness or correctness of any information or opinion included in this document. MLS, its subsidiaries and affiliates, or their directors or representatives thereof, shall have no obligation or liability(due tonegligence or otherwise) for any damages arising from or in connection with the use of this document or the contents thereof. This document is not an offering or solicitation for the purchase or subscription to any shares. The information included in the present document that is not of historical nature reflects statements that comprise future estimates and forecasts and can be identified based on the use of expressions such as "it is believed", "it is expected", "possibly", "should/would", "it is estimated","it is anticipated" or their respective negative expressions or other similar expressions, or terms, or discussions that are related to a strategy that entails risk or uncertainty. Such future forecasts, such as the representations regarding MLS's ability for further development and expansion of activities, expansion in new markets, cost reductions including labor cost, or regarding the impact of law, or changes in the overall economic conditions, or recourses to courts of law, or anticipated future revenue, or financial resources, or the use of funds or any other representations that are included in the present document and are not of historical nature, shall be considered a forecast.. There is no guaranty that the anticipated results will be achieved. Real facts or results may vary from the expressed assessments, due to the conditions of uncertainty that MLS is faced with.

  2. Investment Highlights • Leading brand in technology with high awareness and unique products • Talk& (Drive, Call, SMS….): worldwide innovation • The first Android Smartphone with Artificial Intelligence & Voice • Recognition • 61,8% of Greek Navigation Market • Main provider of educational boards to schools • Expansion in emerging and growing markets • Entrance in Turkish, Chilean, Saudi Arabian, Cypriot • and Moroccan Navigation Markets • Future entrance in other growing markets • Strong financial performance • High cash equivalents levels • 53,9% EBITDA margin • Zero loans

  3. MLS in brief… Continuous innovations in technology sector • 2005 • 1989 • 1999 • 2004 • 2003 • 2007 • 2006 • 2001 • 1991 • 1995 • 2002 European Information Technology Grand Prize Machine Translation & Voice Recognition Launch of firmware (hardware+software ) technology products Listed in Athens Stock Exchange MLS Destinator First Application of car navigation MLS Destinator PND + Talk&Drive Launch of first window-friendly computer software MLS Talk&Write Worldwide Innovation MLS Destinator Talk&Drive Year of foundation • 2009 • 2010 • 2011 • 2012 2013 Talk&SMS Crystal Conclusion of Talk&Drive international product platform First Greek SmartphoneiQTalk Kouros Innovation Award MLS Destinator for Smartphones

  4. Vision & Values Develop leading, innovative products that make life simple • PASSION FOR INNOVATION • CONSISTENCY, HONESTY & RESPECT TOWARDS OUR CLIENTS • TEAM WORK • LEADING THOUGHTS AND ACTIONS • FLEXIBILITY & ADAPTABILITY

  5. HR Structure • HR structure shows core identity • Strong corporate focus on innovation Employees 6 10 25 2012 Category Scientific-R&D 25 9 Technical - Support 9 10 Sales - Marketing 6 Administrative 50 Total

  6. New Headquarters Under Construction, delivery Q4/2013 State of the art eco building of 2300sq

  7. Strategy Establish MLS as a flexible, innovative International Company Entrance, Expansion & Establishment in the smartphone market Further development of navigation business in Turkey, Saudi Arabia, Chile, Morocco, Greece and Cyprus Expand to international markets with high potential Exploitation of the investment in educational technology products (Greece & Cyprus)

  8. 3 Pillars of Growth Smartphones Navigation Systems Educational Technology

  9. Smartphone shares worldwide Worldwide Mobile Device Sales to End Users by Operating System in 3Q12 Source: Gartner (November 2012)

  10. MLSs 1st mobile phone July 2012 The first Greek Android Smartphone with Artificial Intelligence & Voice Recognition

  11. MLS Artificial Intelligence Center MLS Talk&Drive MLS mail to MLS SMS to MLS Talk&Call We change the way people make phone calls MAIC lives inside the MLS iQTalk smartphone

  12. Distribution Channels

  13. January 2013 We are moving forward… with the “Holy Grail” of Communication… Patent Pending

  14. ΠΑΠΑΔΟΠΟΥΛΟΣ 6977 614254 ΠΑΠΑΔΟΠΟΥΛΟΣ ΜΗΝΥΜΑ ΠΡΟΣ ΠΑΠΑΔΟΠΟΥΛΟΣ. ΠΑΡΑΚΑΛΩ ΠΕΙΤΕ ΤΟ ΚΕΙΜΕΝΟ ΕΧΩ ΚΟΛΛΗΣΕΙ ΣΤΗΝ ΚΙΝΗΣΗ, ΘΑ ΑΡΓΗΣΩ ΝΑ ΦΤΑΣΩ ΕΧΩ ΚΟΛΛΗΣΕΙ ΣΤΗΝ ΚΙΝΗΣΗ,ΘΑ ΑΡΓΗΣΩ ΝΑ ΦΤΑΣΩ ΕΧΩ ΚΟΛΛΗΣΕΙ ΣΤΗΝ ΚΙΝΗΣΗ , ΘΑ ΑΡΓΗΣΩ ΝΑ ΦΤΑΣΩ. ΑΠΟΣΤΟΛΗ,ΕΠΑΝΑΛΗΨΗ ή ΕΠΕΞΕΡΓΑΣΙΑ. ΑΠΟΣΤΟΛΗ

  15. NEW

  16. Greek Android Market • 100.000 Android Smartphones per Month • +45% growth rate (official GfK data)

  17. Greek Android Market (Units)

  18. Navigation Talk&DriveTMPND just talk to it! Talk&Drive 43 TSP It listens to your spoken destination instructions and drives you there easily and safely!

  19. Navigation …“ The MLS Talk&Drive™ provides unique recognition success rates under strict conditions … “due to the reliability of its speech recognition mechanism typing of destinations becomes nearly unnecessary ”… Fraunhofer-Institute for Industrial Engineering, Germany Evaluation Report (1/10/2010)

  20. Navigation PND Greek Market (value)

  21. Leadership Position GREECE According toGFK: Value YTD Jan-Aug 2012 Value YTD Jan-Aug 2011 • Navigation Market decreased 43.7% in YTD 2012 compared to the same period last year • YTD 2011 vs YTD 2010 the market faced a decrease of 39.1% • MLS is the Leader of the Greek Navigation Market Source: GFK Retail Audit Car Navigation 22

  22. Educational Technology 2013 – 2015 9/2010 – 5/2011 All Greek high school classes as well as the 6th grade of all primary schools will be supplied with interactive boards. 5 lots with an average budget of about 9 million each, amount to a total of 45 million Euros for the purchase & installation of about 18.000 interactive boards. Pilot program for the supply of a total 3.300 interactive boards in high schools. MLS delivered & installed 33% (1.100 boards as the largest bidder) of a total budget of 1.6 Mio €.

  23. MLS STRATEGIC GOAL: International Expansion

  24. Entry Strategy • Partnerships with local distributors • Strong marketing campaign • Possibility of co-branding with local leader brand • Criteria • Emerging markets • Growing economies • Low penetration rate • Market expansion • Goals • Market leadership • Further market expansion • Global brand awareness • Product innovations Expansion Strategy

  25. MLS in the Turkish Market (Oct. 2011) Turkish PND Μarket: • 249.600 devices in 2012 • +4% increase (volume) in 2012 vs 2011(official GfK data)* • Penetration: <5% • Expected: 300 – 400 th. devices per year for the next 3 years (estimation GfK) • 74.000.000 population * GFK Panelmarket (70% of total market)

  26. Turkish PND Μarket GFK Panelmarket (70% of total market)

  27. MLSin the Chilean market (Dec. 2011) Chilean PND Μarket: • 58.000 units sold in 2011 (GfK data) • 280.000 car sales in 2010 • Autonav has 35% of the market • Market concentrated only in 2 brands • 17.000.000 population Co-branded Solution Based on import data

  28. MLS in the Moroccan Market (Feb. 2012) Moroccan PND Μarket: • 2.000.000 cars in circulation in 2011 • Low Market Shares from international brands due to map issues • MyWay main player and main map information supplier. • Market growing, with low concentration • 35.000.000 population Co-branded Solution Based on import data

  29. MLS in the Saudi Arabian Market (Oct. 2012) Saudi Arabian PND Μarket: • Exclusive distribution agreement with Farsi GeoTech (Zaki Farsi Group) • First Order 2000 PND Devices • Launching in the Saudi Arabian Market: February 2013 • Penetration: <5% • 1Million Cars to be bought in 2012 (+20% vs 2011) • 28.000.000 population Co-branded Solution 30 Based on import data

  30. Financial Data

  31. Financial Data TURNOVER EBITDA & EBITDA MARGIN 42.6% 33.7% 33.7% 43.8% 53.9% Value in thousands Euros

  32. Financial Data PROFIT AFTER TAX CASH & CASH EQUIVALENTS Value in thousands Euros Value in Mio Euros

  33. Financial Results 9months 2012 Value in thousands Euros

  34. Financial Results 3rd quarter 2012 Value in thousands Euros

  35. The Talk&… Story Greek crisis / R&D investment for smartphone entrance & International Product Development Smartphone strategic move & International Markets Development* Greek Navigation Market Success *Forecast 36

  36. Shareholders Shareholders Structure 2012 Type of Shareholder 63% Major Shareholder, Management Team, Treasury Institutional Investors & Private Funds 19% Free float 18% Total 100%

  37. Share Data Reuters: MLSr.AT // Bloomberg: MLS: GA // ASE: ΜΛΣ PRICE & MARKET CAP IPO date: 2001 SHARES: 12.417.000 Market Cap (14/01/2013) : €33.153.390 SHARE PRICE (14/01/2013) : €2,67 Participationin indices: ASE General Index (ASE:IND) FTSE/ATHEX Mid Cap20 FTSE/ATHEXTech FTSE/ATHEX GLOBAL TRADERS 38

  38. Share Data MLS (ΜΛΣ) ASE General Index 2008

  39. ASE: The Greek Shares during the crisis period (2007-2012) • . • . • . • . • . 38 shares> -70% 55 shares>-80% 51 shares> -90% General Index - 82,40% Source: Beta Securities Published: Portal euro2day.gr 7/1/2013 Newspaper METOCHOS 4/1/2013

  40. Thank you!

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