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Magazines, in print and on the screen. An overview for writers. Who produces magazines in Australia?. Two main publishers of news stand and custom ACP – Australian Women’s Weekly, Woman’s Day, NW, Cleo, Dolly, Top Gear, Good Food, Take 5, TV Week, Gourmet Traveller, Zoo, Rolling Stone, Cosmo.
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Magazines, in print and on the screen An overview for writers
Who produces magazines in Australia? • Two main publishers of news stand and custom • ACP – Australian Women’s Weekly, Woman’s Day, NW, Cleo, Dolly, Top Gear, Good Food, Take 5, TV Week, Gourmet Traveller, Zoo, Rolling Stone, Cosmo
Who produces magazines in Australia? • Pacific Publications – Feast, Marie Claire, K-Zine, Home Beautiful, New Idea, Famous, In Style, That’s Life, Who, Girlfriend • Also, many other smaller, independent publishers Who
What sort of magazines? • News-stand magazines. Rely on cover price and advertising revenue to make money.
What sort of magazines? • Custom publishing. Advertising revenue, usually free or available only to club members.
What sort of magazines? • E-magazines/aps. Cover price to download or subscribe, advertising revenue.
What sort of magazines? • Newspaper magazines. Melbourne Magazine, Wish, weekend colour magazines.
Custom publishing • Custom titles, eg Qantas, Coles, Foxtel, Medibank Private, charity groups, health organisations, VW, prestige brands.
Why should magazines matter to you • Great, inexpensive inspiration and writing tutorials. • Ideas. • They might pay you for your words. • Enable you to write about your passion. • Opportunities for coverage for your client, your cause, your CEO.