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SAN DIEGO TOURISM MARKETING DISTRICT REPORT OF ACTIVITIES for FY2013 – PART II:

SAN DIEGO TOURISM MARKETING DISTRICT REPORT OF ACTIVITIES for FY2013 – PART II:. City Council Meeting March 28, 2013. Lorin Stewart, SDTMD Corporation Jere Batten, CPA, CFE, Batten Accountancy, Inc. FY 2013 PART II: Period of Collections: January 1, 2013 – May 30, 2013

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SAN DIEGO TOURISM MARKETING DISTRICT REPORT OF ACTIVITIES for FY2013 – PART II:

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  1. SAN DIEGO TOURISM MARKETING DISTRICTREPORT OF ACTIVITIES for FY2013 – PART II: City Council Meeting March 28, 2013 Lorin Stewart, SDTMD Corporation Jere Batten, CPA, CFE, Batten Accountancy, Inc.

  2. FY 2013 PART II: • Period of Collections: • January 1, 2013 – May 30, 2013 • Period of Incurred Expenditures: • FY 2013 Q4 • (April 1, 2013 – June 30, 2013)

  3. NEW DISTRICT MANAGEMENT PLAN • Reconstructed to Accommodate PROP 26 • Refined District Created for Assessed Hotels • SDTMD Contractor Funding Not Guaranteed • Annual Distribution: • 90% Sales & Marketing Programs • 5% Contingency • 5% Admin including fully loaded City Fees • Two Major Benefit Categories Created • Benefit Category A: • TMD Meeting & Group Sales / Consumer Direct Sales & Marketing • Payor Universe = Lodging businesses in City of SD with thirty (30) rooms or more • Assessment @ 1.45%* • Benefit Category B: • Destination Marketing with Specific Call to Action for TMD Lodging Businesses • Payor Universe = All Lodging Businesses in City of SD • Assessment @ 0.55%* * All TMD lodging businesses of 30 or more rooms pay Categories A + B for total assessment of 2%

  4. Benefit Category A • A1- Meeting and Group Sales & Marketing Programs and TMD Consumer Direct Sales & Marketing Programs (DMO) • A2 – Sub-Regional Targeting • A3 – Competitive Targeting • Payor Universe = Lodging businesses in City of SD with thirty (30) rooms or more assessed at 1.45%

  5. Benefit Category A3 : Competitive Targeting* See Application / Guidelines - Appendix 4 • A1.1 - Hotel Meeting Sales • A1.2 - Event Management and Group Sales Dev. • A1.3 - Tourism Development including Travel & Trade • A1.4 - Group Meeting Direct Marketing • A1.5 - Consumer Direct Sales & Marketing Programs * Payor Universe = Lodging businesses in City of SD with thirty (30) rooms or more assessed at 1.45%

  6. Benefit Category BDestination Marketing (DMO) • Benefit Category B advertising campaigns and earned media to drive sales demand for San Diego TMD lodging businesses. • Payor Universe = All Lodging Businesses in City of SD assessed at 0.55%. • Includes revenue from businesses with 1-29 rooms*; and • Includes revenue from businesses with 30 rooms* or more. • % estimates to be provided by City • All campaigns must have proportional other-source funding reflective of benefits.

  7. FY2013 - Part II – Budget Summary Estimated Funds Available $11.66 M • TMD Assessments $11.66 M • FY2013 Carryover NA • FY2013 Interest NA Allocations Category A • Variable Distributions $ 7.59 M • Opportunity/Catastrophe reserve $ 422 K • SDTMD & City Admin $ 422 K • TOTAL CATEGORY A $ 8.43 M Category B • Destination Marketing $ 2.90 M • Opportunity/Catastrophe reserve $ 161K • SDTMD & City Admin $ 161K • TOTAL CATEGORY B $ 3.23 M

  8. FY2013 Part II – BudgetBy Contractor • CategorySDTMDSDTA VARIABLE TOTAL • A1 $2,629,596 $ 2,629,596 • A1.1 $1,197,634 $ 1,197,634 • A1.2 $ 279,525 $ 279,525 • A1.3 $ 388,918 $ 388,918 • A1.4 $ 629,518 $ 629,518 • A1.5 $2,299,946 $ 2,299,946 • A2 $ 165,053 $ 165,053 • Contingency $ 421,677 $ 421,677 • Admin & Ops $421,677 $ 421,677 • Total A $421,677 $4,960,594 $ 3,051,273 $ 8,433,544 • B $2,586,400 $ 317,399 $ 2,903,799 • Contingency $ 161,322 $ 161,322 • Admin & Ops $161,322 $ 161,322 • Total B $161,322 $2,586,400 $ 478,721 $ 3,226,443 • Total $582,999 $7,546,994 $3,529,994 $11,659,987

  9. FY2013 Part II – BudgetSDTMD Administration DescriptionCategory ACategory BTotal Personnel $ 37,305 $ 14,271 $ 51,576 Contract Svcs $163,825 $ 62,675 $226,500 Overhead $ 9,709 $ 3,714 $ 13,423 City Admin $210,838$ 80,662$291,500 Total $421,677 $161,322 $582,999

  10. QUESTIONS?

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