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Supply Chain Innovation at Geddy’s

Supply Chain Innovation at Geddy’s. Geddy`s Make ice-cream with right ingredients in the artisan way. -Found 2010 Bangalore -Retail Franchise -Provide high quality ice-cream . Outline. Ice Cream Industry in Indian. Seasonal Demand High Growth Frozen Desert.

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Supply Chain Innovation at Geddy’s

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  1. Supply Chain Innovation at Geddy’s

  2. Geddy`s Make ice-cream with right ingredients in the artisan way. -Found 2010 Bangalore -Retail Franchise -Provide high quality ice-cream

  3. Outline

  4. Ice Cream Industry in Indian • Seasonal Demand • High Growth • Frozen Desert

  5. Geddy’s Ice Cream • Authentic ice-cream made with right ingredients in the artisan way • Regional Player • Manufacturer and Distributor • Current Objective

  6. Five Forces Analysis • Threat of Substitute • Threat of New Entry • Power of Supplier • Power of Buyer • Rivalry

  7. SWOT Analysis Strength High Quality Well-trained Employee Product Differentiation Well-established Distribution Weakness Premium Pricing Cost Inefficiency Supplier Quality Issue Opportunities Potential Market Growth Backward Integration Marketing Campaign Threats New Entry Substitutes Strong Local Competition

  8. Strategy to increase Sales • Marketing technics to increase sales on peak-season

  9. Reasons for Target High Margin not increase profits • ABC Analysis • Our most profitable products come from the low margin products

  10. We have continuous “Stock out ” when using Target Level for Top Margin policy

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