1 / 8

Movida Boutique

Movida Boutique. Bianca Kirkpatrick Kevin Morykwas -Valle Brenda Ruiz Natalie Sereseroz. Background . Dallas’ Mockingbird Station, below Angelika Theater Women’s clothing and accessories Everything from dresses, skirts, jewelry to belts Open for 10 years . Movida Boutique .

bendek
Download Presentation

Movida Boutique

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Movida Boutique Bianca Kirkpatrick Kevin Morykwas-Valle Brenda Ruiz Natalie Sereseroz

  2. Background • Dallas’ Mockingbird Station, below Angelika Theater • Women’s clothing and accessories • Everything from dresses, skirts, jewelry to belts • Open for 10 years

  3. Movida Boutique • Target Market: Fashionable women 20’s-30’s • Competitors: Francesca’s, Urban Outfitters, American Apparel, Snider Plaza • Pricing:$40-$100 • “Owner Gladys Contreras, envisioned not only creating a world-class boutique but a destination location for all Dallas sites seeking a fashion oasis”

  4. Current Marketing Strategies • Facebook • Website • Loyalty Card • Limited Groupon use

  5. Current SWOT Analysis

  6. “Holes” in Current Strategy • Facebook page is outdated along w/ contact info • NO customer interaction with the brand • Website is difficult to manage and confusing • Website is also very blank and plain • Very low participation in Twitter and Tumblr accounts • Lacks a strong presence in digital marketing

  7. Proposed SWOT Analysis

More Related