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Essential Checkpoints of SEO Audit

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Essential Checkpoints of SEO Audit

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  1. ESSENTIALCHECKPOINTS OFSEOAUDIT

  2. Thesumofalleffortsismoreimportantthantheamountofresources youputoneacheffort. ThisapplieswelltoSEO. Thebasicstechnical auditwillgetyoualongwayinmakingsureyourwebsiteissafefrom penaltiesandkeepupwithcompetitorsasfarassearchrankingsare concerned. TechnicalAuditisn’tasintimidatingasmanythink. Infact, youmaybeemployingsometacticsyourselfalready. Itis, however, difficulttoguessonwhataspectyoursitemaybefalling short. Andsooner, youwillwantyourwebsitetorankbetterthan whereitisnow. Sobeforeputtingonthatcompetitivestreak, letus firsthelpyougetstartedwithfixingerrors. Makethefollowingyour official11-PointChecktoyourtechnicalSEOAudit.

  3. IdentifyCrawlErrors - Keepyoursiteasoptimisedaspossiblebydoingthisonaregular basis (monthly). Acrawlerrorreportonyourwebsitewillpointoutwhereyoursitehas significantissuesincluding404’s, lettingyoufixthemrightaway. Theseissuesalso includeduplicatecontent, poorpagespeedormissingtags. Thereareahandfuloftools thatcanhelpyouautomatesiteaudits. CheckHTTPSStatusCodes - IfyoustillhaveHTTPURLs, searchenginesandusersmay notbeabletoaccessyoursitebutinsteadgeterrorstatuscodes. Also, ifyouhaven’t switchedtoHTTPS, thismaybetheperfecttimetooasGooglehasstartedranking HTTPSsitesbettertopushforbetterwebsecurity, sothishavingHTTPURLscanimpact yoursite’sranking. CheckXMLSitemapStatus - Googleandothersearchengineswillonlybeabletorank yourwebsitepagesiftheycanfindthem. Thus, itisessentialthatyoursite’sXML Sitemapismeetingtheseguidelines:

  4. CheckSiteLoadTime - Ideally, yoursiteloadtimeshouldbelessthan3secondsfor bothmobileanddesktop. Sitespeeddirectlyimpactsuserexperienceandaffectsother metricsusedbysearchenginestorankyoursite. Forexample, ifyouhaveaslowsite loadtime, userswillleaveyoursite; thus, affectingyourbouncerateaswell. Youcan checkyoursiteloadtimebyenteringyoursiteURLinGoogle’sPageSpeedInsightstool. Checkmobilefriendliness - Googleisintheprocessofmovingmobile-firstindexready sitestothisnewsystem. Thus, itmakessensetomakeyourwebsitemobile-friendlyor useresponsivedesigntokeepup. Keyfactorstomobile-friendlinessinclude: -propertextsizeandwrapping -linkandbuttonspacing -mobileresponsivenessacrossanywebsite -minimalrichmediafiles (video, Javascript, Flashfiles) tokeepitlightandfast -allowsusertoachievewhattheycameforinyoursite. Thismeansthatdespitethe smallscreenspace, theyshouldliterallybeabletodoonmobilewhattheycanon desktop.

  5. CheckforKeywordCannibalisation - Thishappenswhentherearetwopages competingforakeyword. Googlewillneedtodecidewhichpageshouldrankbetterfor thesaidkeyword, resultinginalowerclick-thrurate (CTR) forbothpages. Italso reducestheauthorityandlowersthepages’ conversionrates. Thesolutiontothisisto mergeorconsolidatethecontentintoonepagetofixthekeywordcannibalisation. Checkyoursite’srobots.txtfile - Thereareinstanceswhensiteownersinadvertently blocksomepagesortheirentiresite, soitisimperativetocheckyoursite’srobots.txt file. Whendoingthis, lookfor “Disallow: /” PerformaGooglesitesearch. CheckhowGoogleisindexingyoursitebyusingthesite command. Typein “site:url.com” onthesearchfield. Youwillfindthenumberofpages ofyoursitethatGooglehasindexed. Pleasenotehoweverthatifyoursiteisn’tatthe topoftheresults, somethingmustbewrong. Checkoutforapossiblepenalty. Worse, youhaveinadvertentlyblockedyoursitefrombeingindexed.

  6. Checkforduplicatemetadata. Duplicatemetadataormetadescriptionisinevitable especiallyinlargee-commercesiteswithmanypages. AnSEOauditorcrawlreportwill helpyouidentifythevolumeofduplicatemetadescriptionissuesyouhaveonyoursite. Duplicateissuesoccurmostlywhenproductdetailsarecopiedandappliedtoother productvariantpages. Uniqueandinterestingmetadescriptionshavethepotentialto increaseyourclick-thrurates, sofixingtheissueisworththeeffort. CheckforDuplicateContent. TherearegreattoolssuchasCopyscape, SEMrushor ScreamingFrogforidentifyingduplicatecontentonyoursite. Youwillneedample efforttofixtheissuesbutdoingsomayprovetobeabettersiteexperienceforyour visitorsandmayencouragethemtostaylonger. Checkforbrokenlinks. Brokenlinkscreateabaduserexperienceandputyoursiteat riskoflowerpagerank. Thus, itisimportanttofixbrokenlinks. Luckily, yourcrawl reportwillconvenientlyrevealbrokenlinksonyoursite.

  7. WhatwehavelistedabovearebasicelementsofSEO TechnicalAuditandagoodbaselineifyoucareaboutthe healthofyoursite’sonlinepresence. It’slikesayingthatit’sa mortalsintoskiptheseessentials. However, whatisimportant isconsistency. Proactivelycheckingfortheseissuesona regularbasiswillpreventbiggerissuesfromhurtingyoursite ranking. Also, themorefrequentyouaudityoursitewillsave youalotoftimefixingissuesandfocusmoreonmore profitabletaskssuchasincreasingyourpagerankorbuilding marketingeffortsforyourbrandonline.

  8. SOURCE: https://digitalmarketingauthority.blogspot.com/ 2018/06/essential-checkpoints-of-seo- audit.html

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