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Iron Deficiency and Helicobacter pylori

Developing a Health Communication Plan:. Iron Deficiency and Helicobacter pylori. Group 3: Jim Gale, David van der Goes, Joleen Noll. Background Information. The article- Endemic Iron Deficiency Associated With Helicobacter pylori Infection Among School-Aged Children in Alaska

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Iron Deficiency and Helicobacter pylori

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  1. Developing a Health Communication Plan: Iron Deficiency and Helicobacter pylori Group 3: Jim Gale, David van der Goes, Joleen Noll

  2. Background Information • The article- Endemic Iron Deficiency Associated With Helicobacter pylori Infection Among School-Aged Children in Alaska • The problem- Alaskan children suffering iron deficiency, leads to further problems • The children that are most affected are found in the rural areas of Alaska • Age group that is most affected is 7 years to 11 years • Iron deficiency leads to further problems such as infection contracted from Helicobacter pylori which has been seen to lead to stomach ulcers

  3. Audience • Target audience- The children are the ones being affected but the parents are the ones who need to make sure they are feed the right things • Secondary audience- The children • Tertiary audience- Friends, relatives, and the community especially those affiliated with the school

  4. Audience Assessment • Population of rural areas- 223,622 • Per-capita income-$36,667 • Reading level- students: grade 1-5; parents/ community: grade level 6 • Education of parents/community- 15.2% did not finish, 32.1% completed high school, 32.1% completed some college, 20.7% completed college

  5. Letter to Parents • Includes • An assessment problem: noticeable increase in iron deficiency among school aged children • Tests: states that tests were conducted • Problems from this: infection of H.pylori, stomach ulcers • Preventive measures: foods high in iron

  6. Letter to Parents Background information, testing completed, problems if it can get worse Preventive measures

  7. Brochure • Included with letter • Includes • Background information on iron deficiency • Symptoms • Preventions • Extra sources for parents

  8. Brochure-Inside

  9. Brochure-Outside

  10. Public Service Announcement • What- Radio message • When- Between the hours of 4:00 p.m. and 7:00 p.m. • Why- Most parents are the ones who will listen to the radio the most during this time. Not everyone in this area would have a television so radio is a better choice.

  11. Power point • Given at a community meeting • Includes • Background information • The problemin the area • What can happen if it gets worse • Preventions for these problems

  12. Poster Who? Symptoms Problems

  13. Poster Good Sources

  14. References • http://www.ers.usda.gov/stateFacts/AK.HTM • http://www.careerready.alaska.gov/docs/workkeys/wk-reading-levels.pdf

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