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Audience feedback and evaluation

Audience feedback and evaluation. AS Media G321 Foundation Portfolio in Media. Map of session. Learning objectives. Consider the way in which audience feedback can inform the content of a publication

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Audience feedback and evaluation

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  1. Audience feedback and evaluation AS Media G321 Foundation Portfolio in Media

  2. Map of session

  3. Learning objectives • Consider the way in which audience feedback can inform the content of a publication • Evaluate the process of magazine designing with specific reference to representation, conventions and the skills which have been developed throughout the process

  4. Dateline Cover lines Logo / Masthead Selling line Bar code Main cover line Main image Left third

  5. Stereotypical traits Women Beauty (within narrow conventions) Size/physique (again, within narrow conventions) Sexuality (as expressed by the above) Emotional (as opposed to intellectual) dealings Relationships (as opposed to independence/freedom) Men Strength (physical and intelligence) Power Sexual attractiveness (based on the above) Physique Independence (of thought, action)

  6. Activity In pairs (with the person to your left), look at your finished print and identify how two different social groups have been represented (10 mins)

  7. Some MAINSTREAM INSTITUTIONS • EMAP • IPC • BBC • TIME WARNER • NEWS CORPORATION • DISNEY • VIACOM • BERTELSMANN • SONY • VIVENDI

  8. EMAP (now Bauer) • Kerrang • Empire • Heat • Closer • FHM • Q • Zoo Kiss 100 Hallam FM Magic Radio The Hits Mojo

  9. IPC • 2001 - a division of Time Warner • Mainly magazines • IPC Media is the UK's leading consumer magazine publisher. Its portfolio reaches over 70% of UK women and 50% of UK men — that's over 28 million UK adults, and more than 60% of the online population.

  10. Activity • In pairs (with the person to your right), answer the following questions (10 mins): • Which media institution will you choose and why? • What other titles does your chosen institution currently produce? • How will your magazine fit easily into your chosen institutions portfolio? • After the 10 minutes, join another pair and for 5 minutes, discuss your answers

  11. Task Objective: Establish whether your magazine is appropriate to its target audience. Activity: Design a questionnaire (15 mins). Ensure that you think about the kind of questions you are going to be asking. Survey other members of the class (10 mins)

  12. Analysing results In pairs, analyse the results of your survey and start to identify patterns. Are you surprised with the outcome? What would you change in future and why?

  13. Further reading What’s required? Conventions – how does your magazine adhere to these? (left third, cover lines, bar code etc.) Representation – how is gender, age and class represented in your publication? Which media institution would you pitch this to and why? What feedback have you received and how will you use this if you were going to do this project again? http://winsumlosesum.wordpress.com/

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