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Being a Mentor

Being a Mentor. What it means…. Mentor Definition. A trusted counselor or guide A tutor or coach Builds a personal relationship Consultant - One who gives professional advice or Services, Expert…. What we want from you.

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Being a Mentor

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  1. Being a Mentor What it means…

  2. Mentor Definition • A trusted counselor or guide • A tutor or coach • Builds a personal relationship Consultant - One who gives professional advice or Services, Expert…

  3. What we want from you • Share your experience in a particular area with another market manager • Develop a personal relationship that is supportive (not competitive) • Counsel/guide the manager about how they might be more effective • Offer options (many ways to skin a cat)

  4. What you will gain • Meet another market manager and learn from them • Help influence improvements that will make the manager and market more successful • Satisfaction if your suggestions are implemented and work

  5. Qualities of a Good Mentor • Energetic, enthusiastic, passionate about markets • Good teacher, articulate • Good listener, communicator • Willing to share • Well organized • Experienced, has practical knowledge

  6. Qualities of a Good Mentor • Able to see the big picture • Gets at the root of the problem quickly • Encourages problem solving • Offers alternate solutions • Not imposing • Follows up with info • Returns calls/emails promptly

  7. What will make the Relationship Work • Mutual respect • Being open, flexible • Two-way communication • Quality interactions • Staying focused • Shared interest in outcome

  8. Break For Questions

  9. Matchmaking Process • Your skills matched to mentees needs • Geography is being considered • Confirm your commitment – watch for email from Diane • Match letter will be sent in April to mentor and mentee • Mentor initiates contact

  10. Meeting your Mentee:Homework –Phone call Info to gather: -Market info – rules, promotional literature, bylaws, sponsorship, etc. -Website -Get clarity on help that is needed -Identify goals for the consulting project -Set up a meeting before market starts

  11. Meeting your MenteeIn person meeting • Establish personal relationship • Questions you have from homework • Review market needs/issues and why mentee feels help is needed • Go over project goals and define outcomes • Establish shared expectations

  12. Meeting your MenteeSite Visit • Schedule visit to market • Take time to observe, make notes, take photos • Talk with vendors, sponsors, or whoever is relevant for their opinions • Touch base with mentee

  13. Is there synergy? Check in time • Has the manager been able to clearly identify goals for you to work on? • Do you feel competent to address needs of market? • Can you work with the mentee? • IF NOT, Let Diane know

  14. Preparing for a Worthwhile Experience • Develop shared understanding and expectations between mentor-mentee • Develop a Work Plan based on goals identified jointly with mentee • List priority topics that need to be addressed and ways they might be addressed • Develop a timeline for gathering/sharing info to address needs • Develop a communication plan

  15. No Magic Bullet • You can’t solve all the problems • Avoid giving advice, rather share experiences • Actions are up to the mentee • Some mentees may not accept advice • Mentees may not follow your advice

  16. Project Timeline • March – Mentee Training plus additional mentor training • April – Match letters will be sent Contact your mentee – background info • May – Visit mentee - establish project goals and identify action steps, timeline • June? – Visit market • July-October – follow-up activities • Nov-Dec – summary report

  17. How much time to spend with follow-up • Depends on the need to be addressed • Stay focused • Depends on your availability • Direct mentee to other resources where appropriate

  18. Types of Problems • Vendor problem – not enough, mix, etc. • Market location/layout • Market rules/enforcement • Attracting customers • Market promotion, events • Fundraising, fees, etc. • Friend of Market organizations

  19. How to address them • Gather information • Analyze the current situation • Identify roadblocks • Suggest alternatives • Reinforce what is being done well • Develop action steps for accomplishing goals/changes/vision

  20. Need Help? Contact Diane or Monika • Diane Eggert diane.eggert@verizon.net 315-637-4690 • Monika Roth mr55@cornell.edu 607-272-2292

  21. Questions?

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