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using out-of-home, exhibitive, and supplementary media

Using Out-of-Home, Exhibitive, and Supplementary Media. Factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Chapter. 18-3. Chapter 18 Objectives. Discuss the pros and cons of outdoor advertising. Explain how to measure outdoor media exposure. Describe the types of standard outdoor advertising structures.

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using out-of-home, exhibitive, and supplementary media

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Presentation Transcript

    1. SplashSplash

    2. Chapter TitleChapter Title

    3. 18-3 Chapter 18 Objectives

    4. 18-4 Out-of-Home Media

    5. 18-5 Outdoor Advertising

    6. 18-6 Outdoor Advertising

    7. 18-7 Outdoor Advertising

    8. 18-8 Buying Outdoor Advertising

    9. 18-9 Regulation ofOutdoor Advertising

    10. 18-10 Transit Advertising

    11. 18-11 Buying Transit Advertising

    12. 18-12 Other Out-of-Home Media

    13. 18-13 Exhibitive Media

    14. 18-14 Exhibitive Media

    15. 18-15 Exhibitive Media

    16. 18-16 Supplementary Media

    17. 18-17 Supplementary Media

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