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Cycle Hackney: Your App for Better Routes

The Cycle Hackney app helps you build better cycling routes, based on your needs and preferences. It allows you to report issues, request improvements, and provides daily updates on cycling data. Join us in promoting cycling and creating a safer environment in Hackney!

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Cycle Hackney: Your App for Better Routes

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  1. ITS and Hackney Understanding the User; ITS and Hackney:Cycle Hackney app- Your phone builds better routes Moving Session A:1 Understanding the user: applying needs and preferences Kevin Burke: Senior Transport Planner London Borough of Hackney

  2. Hackney – setting the scene • 2012 Olympic borough- 257k pop • 4th highest pop growth in UK – extra 70,000 by 2041 Obvious implications for Transport but; • High levels of walking, cycling and public transport (85% commuting) • Continued need to prioritise walking and cycling and; • Use of new technology to support growth & regeneration

  3. Hackney as an ICT hub

  4. Cycling - Increase from 7% to 15% (all journeys) - Increase from 15% to 25% Commuter Walking - Maintain at least 40% mode share Others: Increase tree canopy cover from 18% to 25% Car club within 3 min walk 100% accessible bus stops 20 mph borough speed limit Reduce NOx, PM10s ITS a key tool in helping us to identify areas where to prioritise resources Hackney Transport Strategy 2014-2024

  5. ITS and Transport Planning in Hackney Used primarily as an engagement tool. • Interactive Transport Map • Cycle counter • Cycle Hackney app Supported by; - Twitter, Facebook etc - Tailored websites and email – Citizen Space ,Movegreener, Movebybike, Council website

  6. Hackney Interactive Map

  7. Cycle Counter Number of cyclists yesterday: 4,954 Total cyclists since 6 August 2013: 2,118,782 Gateway Feature into the borough 1st use of digital counter in UK Raises profile of the route as a key cycling corridor Daily updates on Council website - Over 2 Million trips since Aug 2013

  8. Cycle Hackney app

  9. Instant and easy feedback from a commonly available medium Open source data – code from Atlanta Focus on utility journeys Records our cyclists journeys - Heatmaps - routes our cyclists going/avoiding Allows cyclists to report issues, request improvements Measures total distances, calories burnt, CO2 saved Not a journey planner Why Cycle Hackney?

  10. Promotion • Launched at Hackney 2014 Cycling Conference • Staff and local businesses • Cycle Loan scheme • Pit stop events

  11. Key routes well used as expected but; Hackney cyclists avoiding a proposed TfL Quietway route Some gender differences Initial heat map

  12. Gender Differences ? Male Cycle Choice

  13. Intra-borough movements

  14. Additional cycle parking (residential & commercial) Filtered Permeability (traffic free) Address poor road surface Safer environment Better crossings Report feature –Types of Interventions Requested

  15. More to do! • Update the app - fix bugs - add ‘near miss’ option • Resolve reports/issues • Publicise It!!! - incentivise -work with local businesses - Shoreditch Zen project

  16. Thank you for listening! Contact: Kevin Burke Senior Transport Planner kevin.burke@hackney.gov.uk Twitter@kevburkeie

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