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WaterParks: Increasing Tourism Profitability

Learn about the profitability of water parks for tourism, with attendance projections, income assumptions, expenses, and investment details.

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WaterParks: Increasing Tourism Profitability

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  1. WaterParks: Increasing Tourism Profitability Belgrade, June 7th TatjanaKos ACTION PARK - Serbia www.actionpark.es

  2. Tourism Trends (WTO) • TOURISM: growing Industry • Major growth: emerging economies • 2011: +4,4% • 5% of world’s GDP (Spain: 10%) • According to UNWTO, TOURISM means: • Jobs • Trades • Economic growth • Development

  3. TOURISM & LEISURE • During your Leisure Time you try to find Activities...THINGS TO DO..TO HAVE FUN • Water Leisure Facilities is a PROFITABLE approach: • For the investor • For the location/destination • For the GUEST/USER (emotions / experiences) • Two ways: • Independent Facilities • Part of a bigger complex: hotel, campsite, theme-park...

  4. What are we talking about?

  5. What are we talking about?

  6. Relocated sport courts PARKING PUBLIC PARK OSIJEK WATERPARK

  7. CALCULATION HYPOTHESIS of Osijek WaterPark Belgrade June 7th 2012.

  8. Calculation Hypothesis ATTENDANCE PROJECTIONS Season opening: 120 days Average attendance: 7% Belgrade June 7th 2012.

  9. ATTENDANCE PROJECTIONS Total estimated attendance: 185.300 visitors/season Belgrade June 7th 2012

  10. PER CAPITA INCOME ASSUMPTIONS Ticket prices: Other incomes: Belgrade June 7th 2012

  11. ESTIMATED OPERATING EXPENSES Salaries: Full-time personnel (12 months): 1.200.000 Kuna * 1 manager * 1 marketing manager * 1 administrative * 1 accountant * 1 secretary * 1 maintenance responsible * 2 safety workers Belgrade June 7th 2012

  12. ESTIMATED OPERATING EXPENSES Salaries: Part-time personnel (4 months): 1.672.000 Kuna * 20 lifeguards * 2 chief lifeguards * 1 secretary * 4 sales * 3 ticket sellers * 3 gardeners, 4 cleaners, 2 parking guards * 8 waiters * 1 doctor, 1 nurse * 3 cooks * 5 non qualified workers Belgrade June 7th 2012

  13. ESTIMATED OPERATING EXPENSES Advertising: 500.000 Kuna Supplies: 1.084.920 Kuna Insurances: 300.000 Kuna Other Services: 150.000 Kuna Unforeseen expenses: 150.000 Kuna TOTAL operating expenses: 5.056.920 Kuna Belgrade June 7th 2012

  14. INVESTMENT Civil works: - Demolitions & Excavations - Pools construction - Buildings construction - Foundations & walkways - Parking, fences, signage - Pools Accessories - Gardening - Systems: water, drainage, electricity, installation, … - Project, licenses, other unforeseen expenses - Workers for Action Park installation works Total civil works investment: 28.518.519 Kuna Belgrade June 7th 2012

  15. INVESTMENT Action Park works and supplies: - Slides & games - Slides structures - Exit towers - Hydraulic equipment - Theming construction - Installation supervision - Commissioning - Supplies transport Total Action Park scope of works: 3.500.000 € (25.925.926 Kuna) Belgrade June 7th 2012

  16. STUDY RESULTS for Osijek WaterPark Belgrade June 7th 2012

  17. DATA: Operating days per season: 120 days Number of visitors: 185.300 Average attendance: 1.545 visitors/day Peak capacity: 3.500 visitors/day Average ticket price: 48,5 Kuna/ticket Average food & others: 50 Kuna/person Belgrade June 7th 2012

  18. REVENUES (per season): Water Park tickets: 1.209.875 € (8.962.035 Kuna) Food & beverage: 750.465 € (5.559.000 Kuna) Renting & merchandising: 500.310 € (3.706.000 Kuna) EXPENSES (per season): Water Park operation: 682.684 € (5.056.920 Kuna) In-park consumption: 337.709 € (2.501.550 Kuna) PROFIT BEFORE TAX AND AMORTISATION (per season): 1.440.256 € (10.668.565 Kuna) TOTAL INVESTMENT: 7.350.000 € (54.500.000 Kuna) RETURN OF INVESTMENT PERIOD: 5,10 years Belgrade June 7th 2012

  19. Action Park. Partners, not just suppliers. Thank you for your atention Belgrade June 7th 2012

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