Understanding the importance of a professional digital signage installer

1. Understanding the importance of a professional digital signage installer Carrying out a digital signage campaign involves long and laborious processes of selecting hardware and software solutions, as well as quality content providers. With so many details to keep in mind, one aspect of the deployment is often left out – installation. Most often, companies assume that digital displays are simply a form of Television and all that has to be done to get it working is to mount it to the location. How difficult can that be? Well, it’s just not that simple. Yes, working with an experienced installer may cost slightly higher, but a random handyman is also going to charge for the job. However, a digital signage network installed wrongly will indeed lead to a whole lot of more costs that outweigh any initial savings accomplished. In addition to that, there are many reasons why digital signage end users must work in partnership with a digital signage installer. This is because professional installers have the following characteristics: Strong relationships with reputed digital signage manufacturers. End users need to understand that there is a possibility of someone claiming to be certified to install a particular brand of products but have never actually installed the product in question. Therefore, when hiring a digital signage team, do a background check to see who they have worked with before and find some photos and videos of their previous work for more assurance. Speaks the digital language Sometimes, companies investing in digital signage try to make use of in-house staff as the campaign manager. In this case, the assigned person will be communicating with others to get the deployment under way. In doing so, there may be an unfamiliar term used and this could lead to missing a critical aspect of the project – which in turn could end up costing money or forcing a redesign that may make the project ineffective. Pays attention to detail that others might overlook An example scenario: an electrician installed adequate outlets for a video wall, but all are on the same circuit. The electrical system may not be able to handle this load, thereby requiring expensive follow-up work. Experienced to understand products that do well A digital signage end user needs to choose cabling, display mounts and many other minor components to accompany the installation. Experienced installers may cost slightly more upfront but they have the knowledge of which cabling is not prone to failure and which mount can accommodate for easy servicing of a display. This knowledge will save unwanted service costs later on. Can handle the equipment well Digital displays are fragile. Handling these with unfamiliarity can result in a broken screen. Inexperienced firms should not rely on subcontractors who do not have the background to handle

2. these displays safely. For example, direct view LEDs come with panels that have different qualities. If an installer damages a panel and there is no spare, a replacement can take weeks because these panels are shipped in lots by manufacturers. Consequently, the installation date is delayed and also, there are chances of that one panel looking different to the other digital displays that are part of the same project. Is financially stable to correct mistakes Professionals are hired because the work needed has to be done professionally, and if there is a fault, someone needs to be held accountable. The end user will suffer huge losses if Mr. Handyman failed to mount the screen correctly and it shattered to pieces in a few days. If done through a professional installer though, they are financially backed and have the resources to correct their own mistakes. Another perspective to this point is that if Mr. Handyman is hurt while doing the job, the end user will have to foot the bill to heal the injury. Professional companies on the other hand have insured their staff and will cover injury costs accordingly. A common saying goes like this – the cheapest price in the market doesn’t always give the best value. When it comes to digital signage, this is very valid. Don’t restrict a big-budget project with a low- budget installation.