Basic Marketing for Smart Music Store Owners

2. Basic Marketing for Smart Music Store Owners Scott Robertson, APR

3. What We’ll Cover • Definitions of Marketing • Brief History • Why it Matters to You • Elements of a Marketing Plan • Your Marketing Plan

4. So What is Marketing? • AMA defines as “two way communication process to sell goods and services to an audience • Kotler says “marketing is the most important discipline a company can learn

5. Question: Who has great marketing? Why?

6. Brief History Lessons • Early 1900s – “you can have it in whatever color you want as long as it’s black” • Mid-1900s – Mass media = pushing a message to the masses • Late 1900s – Mass media but with targeted messages

7. Brief History Lessons • 2000s – “the Groundswell” People distrust business like never before and retreat to small social circles (enabled by technology) for their messages

8. Why Should I Care? • Successful companies use marketing strategies and techniques • You’re probably doing it anyway, but understanding the vocabulary will help • It changes frequently and you have to keep up

9. Element of Marketing • Goals • Objectives • Strategies • Tactics

10. Origins? • Warfare

11. Let’s Do One • Goals: • Objectives: • Strategies: • Tactics:

12. Thank You!!!! scottr@namm.org twitter.com/scottrNAMM

13. Questions?