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FG Wireless Differentiated mobile solutions for global markets

FG Wireless Differentiated mobile solutions for global markets. About FG Wireless. design & services company specializing in the development of uniquely customized handsets & mobile devices Partnering with: Chip suppliers Operating system vendors

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FG Wireless Differentiated mobile solutions for global markets

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  1. FG Wireless Differentiated mobile solutions for global markets

  2. About FG Wireless • design & services company specializing in the development of uniquely customized handsets & mobile devices • Partnering with: • Chip suppliers • Operating system vendors • Component suppliers • Specializing in: • Hardware architecture • System Design • Product integration Founded 2006 ~60 Engineering Staff Zhangjiang Tech Park, Shanghai VC backing: IDG & BVP FG Wireless Company Confidential

  3. Phones all starting to look the same… FG Wireless Company Confidential

  4. Differentiated Mobile Solutions • Globally recognized technology • Form Factor Reference Design • Chipset independence • Time to Market • Customized User Interface • OpenPlug architecture • Tools for custom built User Interface • Integrated Solutions • Fully integrated & licensed application suite • Innovative Business Model

  5. Solutions for Open Market Reference Designs Dominant solution + Ref Design Match MTK Proposition Flexible UI Framework Licensed applications FG Wireless Company Confidential 5

  6. FG Wireless Solution Robust framework for rapid phone deployments MMI/UI FGW Framework User Interface Applications Performance 500 man months Ref Application Suite APIs & Drivers Porting Layer Integration 500 man months RTOS Drivers PS CHIP Easily portable FG Wireless Company Confidential 6

  7. FG Wireless Solution ST-Ericsson 2G/3G ST-Ericsson 2G/3G TI 2G/2.5G TI 2G/2.5G More robust & flexible than MTK LTE Broadcom 2G/3G FG Wireless Company Confidential 7

  8. Time to Market TTM = 60 days Too slow…………………… TTM = 270 days Also too long……. TTM = 180 days TTM = 60 days FG Wireless Company Confidential 8

  9. Flexible User Interface • Add Personality to User Interface • Develop own look & feel • Unique signature for branding • Flexibility for in-house UI design • Native application development Clients design their own UI Creates stickiness Services business opportunity

  10. Personality

  11. Branding

  12. Differentiation

  13. 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 10111010101011101 010111010101011 110101010111010101 1101010101110101 110101010111010 Component Technology Initial Code (C/C++) • OpenPlug Application Suite • Application are independent components • Software built like “Lego blocks” • No overhead (speed, power and memory) • Benefits • Modularity, flexibility and scalability • Increase software re-use • Simplify integration and validation • Time-to-market FG Wireless Company Confidential 13

  14. Certificate of Authenticity • Raise the bar by issuing certificate of authenticity • FGW has right to use license from all Fusion partners with most competitive pricing terms. • Agreement to grant these rights to our clients. • Encourage clients to POST this prominently to create value and differentiation. FG Wireless Company Confidential

  15. Innovative Business Model Design Technical Client Quality Production Certification Contractual FOB delivery Logistics IDH/EMS/ODM • Creates complete Solution

  16. Published Reference Design ODM Client IDH IDH IDH EMS/ODM • Reference design = leverage & scale

  17. 2009 Product Roadmap FG 610 1.8” QCIF AM Radio FG 525 2.4” QVGA FG 620 2.4” QVGA FG 630 BT/A2DP FG 555 2.8” WQVGA 1.3Mpixel FG 611 1.5” QQVGA Q1 09 Q2 09 Q3 09 Q4 09

  18. About FG Wireless FG Wireless – December 2008 FG Wireless Company Confidential 18

  19. Today Future Generation www.fgwireless.com

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