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Strategies for Reaching Global Markets

Strategies for Reaching Global Markets. Licensing Additional revenues Extended timeframe Firm may lose secrets Exporting Export Assistance Centers (EACs) Export Trading Companies Franchising Franchise Agreement (Franchisor & Franchisee) Product adaptation.

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Strategies for Reaching Global Markets

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  1. Strategies for Reaching Global Markets

  2. Licensing Additional revenues Extended timeframe Firm may lose secrets Exporting Export Assistance Centers (EACs) Export Trading Companies Franchising Franchise Agreement (Franchisor & Franchisee) Product adaptation Strategies for Reaching Global Markets

  3. Strategies for Reaching Global Markets Contract Manufacturing • Outsourcing • Experiment in new markets and/or meet unexpected increase in orders • Major disadvantage: Laws are different International Joint Ventures and Strategic Alliance • Benefits • Shared technology, marketing, risk, market entry • Greenfield investment • Strategic alliance

  4. Strategies for Reaching Global Markets Foreign Direct Investment • Foreign subsidiary • Expropriation • Multinational corporation

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