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Introduction to Enron Communications Distributor Marketing and Sales

Introduction to Enron Communications Distributor Marketing and Sales. Enron Communications, Inc. Enron Communications. Enron Communications Marketing & Sales. Channel Partner Marketing and Sales Support Marketing Development Funds Program Next Steps Questions and Answers.

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Introduction to Enron Communications Distributor Marketing and Sales

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  1. Introduction to Enron CommunicationsDistributorMarketing and Sales Enron Communications, Inc. Enron Communications

  2. Enron Communications Marketing & Sales • Channel Partner Marketing and Sales Support • Marketing Development Funds Program • Next Steps • Questions and Answers

  3. ePowered Marketing Objectives Differentiate distribution partner services Solidify distribution partner value to subscribers Increase the demand and market opportunity for high bandwidth application services

  4. ePowerOnline • Dedicated resources for ePowered Distributors • Interactive training and product seminars • Marketing tools and information • Monthly program updates and information

  5. ePowered Application Services Marketing Tool Kits Direct Marketing Tool Kit Telemarketing Tool Kit Online Marketing Tool Kit Field Event/Seminar Tool Kit Advertiser Marketing Tool Kit

  6. On-line Marketing Tool Kit Co-branded ad banners and logos Easily accessible via Enron Communications’ web site @ www.enron.net/epoweronline Enables you to promote ePowered Media Cast immediately with emails, web site notifications, newsletters, etc.

  7. ePowered Mshow • Offered regularly for ePowered Distributors • Easily accessible from any browser • Interactive presentation combines powerpoint, streaming media, and “real time” instructor feedback • Archived presentations are available at www.enron.net/epoweronline

  8. Enron Communications ServiceProvider Starter Kit • Enron Communications information • Training and Sales CD • Product information • Target customer profile • Partners information

  9. ePowerOnline-Getting Connected • www.enron.net/epoweronline • Your team lead creates user accounts and passwords • login and get ePowered!!

  10. ePowerLocator • Connects end-users to ePowered Distributors • Creates fulfillment mechanism for ePowered marketing initiatives • Provides qualified leads to ePowered Distributors

  11. Marketing Development Funds Funds available NOW to promote your ePowered product offering Partnership between distribution partners, Enron Communications, and Cisco ePowered marketing programs support sales and marketing efforts

  12. Marketing Development Funds ECI provides launch package Funds increase for each additional PoP Distribution partners match total allocation

  13. MDF Tracking Process Available funds are managed by distribution marketing group and Enron Communications Jointly developed and approved marketing plan executed by distribution partners Invoice and copy sent to Enron Communications for reimbursement Funds are distributed and aged by distribution marketing group

  14. Example: MDF Application Initial allocation $20 K Matching funds $20 K Available funds $40 K Direct mail design and fulfillment $30K City Search banner ad $10K Banner development $ 0K (on-line marketing tool kit)

  15. Next Steps • Experience ePowerOnline • Attend an ePowered Mshow • Create an ePowered Marketing Plan • Execute on plan and ePower your subscribers!!

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