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Communications and Marketing. Vision 2012 Public Planning Presentation. Preston Lewis Director of Communications and Marketing April 15, 2009. Current ASU Objectives Recruitment and Retention Staff Salary Equity Reviews Increased Marketing Increase in Study Abroad Scholarships
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Communicationsand Marketing Vision 2012 Public Planning Presentation Preston Lewis Director of Communications and Marketing April 15, 2009
Current ASU Objectives Recruitment and Retention Staff Salary Equity Reviews Increased Marketing Increase in Study Abroad Scholarships Division Re-Alignments New Faculty/Staff Positions
Four Goals Support Hispanic Serving Institution Goals Highlight Honors Program Expansion Assist International Studies Growth Improve Quality of Publications
before before after after
Four Categories Brand Marketing (Advertising) $221,000 PR Marketing (ASU Magazine) $ 92,000 Targeted Marketing (Recruiting Publications) $ 67,000 Promotional Marketing (Sponsorships, Giveaways) $ 20,000
Surveys • ACT Institutional Data Questionnaire • American Council on Education-Veterans Survey • College Board Annual Survey • Council of Graduate Schools/Graduate Record Exam • Institute of International Education Surveys (2) • Peterson’s Guide (2) • Princeton Review • Texas Almanac • Texas Monthly College Guide • U.S. News & World Report Surveys (3) • Wintergreen Orchard House Annual Four-Year Survey
Princeton Review • Annual School Survey • Enhanced School Profile Web/Publication • Student Survey • Best Regional University Questionnaire
San Antonio Theaters • Bijou (6 screens) • Embassy (14 screens) • Silverado (16 screens) • Palladium (19 screens) • Alamo Quarry (16 screens) • Cielo Vista (18 screens)
San AntonioRegion High Schools Converse Judson High School Fredericksburg High School John F. Kennedy High School McCollum High School Roosevelt High School Memorial High School Jourdanton High School Crystal City High School And others
THANK YOU! From the Communications and Marketing Staff Leonor Constancio Bree Walker Danny Meyer Jayna Boyle Roy Ivey Tom Nurre Tina Doyle Michael Martin Preston Lewis