1 / 19

The Monte Cristo Recipe

MANA 3325 T-Th. Professor Thurburn. Marketing. The Monte Cristo Recipe. Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast. MANA 3325 T-Th. Professor Thurburn. Marketing. TITLE 1 st Paragraph Article Content Closing Paragraph. MANA 3325 T-Th. Professor Thurburn.

benson
Download Presentation

The Monte Cristo Recipe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MANA 3325 T-Th. Professor Thurburn Marketing The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast

  2. MANA 3325 T-Th. Professor Thurburn Marketing TITLE 1st Paragraph Article Content Closing Paragraph

  3. MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Title – Maximum of 70 characters including spaces and punctuation MUST have one Specific Search Term… such as Dallas Immigration Attorney

  4. MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article 1st Paragraph– Maximum of 160 characters including spaces and punctuation must ALWAYS be BOLD MUST HAVEthe Specific Search Term included. the Primary Search Term as MUST BE a LINKto another website for more information.

  5. MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Body of Article: Should be 250 to 350 words. About 4 paragraphs with 6-10 lines per paragraph. If over 500-600 words break into 2 parts. Call to Action

  6. MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Last Paragraph MUST include the Specific Search Term, and Specific Search Term MUST be a link. General Info and, Contact Info

  7. MANA 3325 T-Th. Professor Thurburn Marketing What are Calls to Action? Buy Now! Call Now! Sign Up Now!

  8. MANA 3325 T-Th. Professor Thurburn Marketing What Motivates an Action? Sense of Urgency: Limited Time Limited Access: Competitive Advantage Special Treatment: Self Esteem

  9. MANA 3325 T-Th. Professor Thurburn Marketing So… what will it take to get on Page 1 of Google?

  10. MANA 3325 T-Th. Professor Thurburn Marketing How much ‘ballast’ does it take to support a visible presence?

  11. MANA 3325 T-Th. Professor Thurburn Marketing How big is your pond?

  12. MANA 3325 T-Th. Professor Thurburn Marketing Easy Harder Harder Yet Dang Near Impossible Ponder Texas Chiropractor – 1-2 Articles Plano Chiropractor – 5-20 Articles Dallas Chiropractor – 15-50 Articles Chiropractor – 100+ Articles 1-8 weeks 3-6 months 5-12 months 1-3 years

  13. MANA 3325 T-Th. Professor Thurburn Marketing How High Do You Want To Go? How Much Weight Do You Carry?

  14. MANA 3325 T-Th. Professor Thurburn Marketing • How Soon Do You Want To • Be On Page 1? • __ 12 __ 6 __ 3 __ 1 Months? Weeks? Days? Hours?

  15. MANA 3325 T-Th. Professor Thurburn Marketing • How Soon Do You Want To • Be On Page 1? • __ 12 __ 6 __ 3 __ 1 Months? Weeks? Days? Hours? Almost Anything is Possible… for the right price.

  16. MANA 3325 T-Th. Professor Thurburn Marketing We place credibility on an Advertisement based on the media platform where they see it. $$ Cost The Economist Southern Living Texas Magazine D Magazine Dallas Morning News Credibility Green Sheet

  17. MANA 3325 T-Th. Professor Thurburn Marketing Google’s Ranking of Credibility and/or Importance of a Website or a Message $$ Cost PR=10 PR=8 PR=6 PR=4 PR=2 Credibility PR=0

  18. MANA 3325 T-Th. Professor Thurburn Marketing Page Rank is Logrthimic PR=10 $$ Cost PR=8 PR=6 PR=4 PR=2 PR=0 Credibility

  19. MANA 3325 T-Th. Professor Thurburn Marketing Use Tools / Services that Increase Page Rank E-zines Social Sites Directory Listings Fee Based Services

More Related