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MANA 3325 T-Th. Professor Thurburn. Marketing. The Monte Cristo Recipe. Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast. MANA 3325 T-Th. Professor Thurburn. Marketing. TITLE 1 st Paragraph Article Content Closing Paragraph. MANA 3325 T-Th. Professor Thurburn.
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MANA 3325 T-Th. Professor Thurburn Marketing The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast
MANA 3325 T-Th. Professor Thurburn Marketing TITLE 1st Paragraph Article Content Closing Paragraph
MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Title – Maximum of 70 characters including spaces and punctuation MUST have one Specific Search Term… such as Dallas Immigration Attorney
MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article 1st Paragraph– Maximum of 160 characters including spaces and punctuation must ALWAYS be BOLD MUST HAVEthe Specific Search Term included. the Primary Search Term as MUST BE a LINKto another website for more information.
MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Body of Article: Should be 250 to 350 words. About 4 paragraphs with 6-10 lines per paragraph. If over 500-600 words break into 2 parts. Call to Action
MANA 3325 T-Th. Professor Thurburn Marketing How to Create a BLOG Article Last Paragraph MUST include the Specific Search Term, and Specific Search Term MUST be a link. General Info and, Contact Info
MANA 3325 T-Th. Professor Thurburn Marketing What are Calls to Action? Buy Now! Call Now! Sign Up Now!
MANA 3325 T-Th. Professor Thurburn Marketing What Motivates an Action? Sense of Urgency: Limited Time Limited Access: Competitive Advantage Special Treatment: Self Esteem
MANA 3325 T-Th. Professor Thurburn Marketing So… what will it take to get on Page 1 of Google?
MANA 3325 T-Th. Professor Thurburn Marketing How much ‘ballast’ does it take to support a visible presence?
MANA 3325 T-Th. Professor Thurburn Marketing How big is your pond?
MANA 3325 T-Th. Professor Thurburn Marketing Easy Harder Harder Yet Dang Near Impossible Ponder Texas Chiropractor – 1-2 Articles Plano Chiropractor – 5-20 Articles Dallas Chiropractor – 15-50 Articles Chiropractor – 100+ Articles 1-8 weeks 3-6 months 5-12 months 1-3 years
MANA 3325 T-Th. Professor Thurburn Marketing How High Do You Want To Go? How Much Weight Do You Carry?
MANA 3325 T-Th. Professor Thurburn Marketing • How Soon Do You Want To • Be On Page 1? • __ 12 __ 6 __ 3 __ 1 Months? Weeks? Days? Hours?
MANA 3325 T-Th. Professor Thurburn Marketing • How Soon Do You Want To • Be On Page 1? • __ 12 __ 6 __ 3 __ 1 Months? Weeks? Days? Hours? Almost Anything is Possible… for the right price.
MANA 3325 T-Th. Professor Thurburn Marketing We place credibility on an Advertisement based on the media platform where they see it. $$ Cost The Economist Southern Living Texas Magazine D Magazine Dallas Morning News Credibility Green Sheet
MANA 3325 T-Th. Professor Thurburn Marketing Google’s Ranking of Credibility and/or Importance of a Website or a Message $$ Cost PR=10 PR=8 PR=6 PR=4 PR=2 Credibility PR=0
MANA 3325 T-Th. Professor Thurburn Marketing Page Rank is Logrthimic PR=10 $$ Cost PR=8 PR=6 PR=4 PR=2 PR=0 Credibility
MANA 3325 T-Th. Professor Thurburn Marketing Use Tools / Services that Increase Page Rank E-zines Social Sites Directory Listings Fee Based Services