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Symposium on Racing Gaming 2010

Symposium on Racing

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Symposium on Racing Gaming 2010

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    1. Symposium on Racing & Gaming 2010

    2. Symposium on Racing & Gaming 2010 | 13.04.12 | 2 SUMMARY General overview of the Company PMU Role and mission Key facts and figures PMU’s strategy PMU International Betting on French racing PMU’s partners abroad Business cases

    3. Symposium on Racing & Gaming 2010 | 13.04.12 | 3

    4. Symposium on Racing & Gaming 2010 | 13.04.12 | 4 PMU is a leisure company whose role is to conceive, market, totalize and promote bets on horse races for the account of French Horseracing Associations. This year, it also diversified its activities into online sports betting and poker. Through its net result integrally paid to Horseracing Associations, $ 994 million net profit in 2009, PMU funds 80% of the French equine sector: The French equine sector represents 74,300 direct jobs (+7,7% vs 2008) and 130,000 people in France, notably in rural zones, live thanks to the horse activity. Renowned Grand Prix (Prix de l’Arc de Triomphe, Prix d’Amérique, Prix de Diane) and almost 18,200 horse races on 248 racetracks were organised in France in 2009 Role and mission

    5. Symposium on Racing & Gaming 2010 | 13.04.12 | 5 1st pari-mutuel company in Europe with $ 12.6 billion handle in 2009 and 2nd pari-mutuel company in the world $ 9.97 million : record winnings on November 3rd, 2008 27 % of the total betting and gambling market in France in terms of gross revenue Sales network: 11,000 sales outlets under license with other activities (Bar, Tobacco, Press…) using 16,000 terminals Telephone, Interactive television, Internet, Mobile phone and iPhone Customers 6.5 million customers 500,000 active accounts 9.3 million households subscribing to PMU’s TV Channel Equidia Key facts and figures

    6. Symposium on Racing & Gaming 2010 | 13.04.12 | 6

    7. Symposium on Racing & Gaming 2010 | 13.04.12 | 7 PMU International

    8. Symposium on Racing & Gaming 2010 | 13.04.12 | 8 Betting on French racing abroad PMU, entrusted by the French Racing Associations, sells to foreign operators the signal of French horseracing for betting purposes Pictures: Equidia Pro with French, English, German and Spanish commentaries Data: Infocentre website, pull and push IT connexion: ITSP (Win to Trio), Synchronous interface (simple and exotic bets) PMU’s partners can offer : its whole French racing offer a weekly selection a selection of trotting or gallop races a selection of « Grands Prix » a part of or all bets PMU also advises operators in the marketing of that offer

    9. Symposium on Racing & Gaming 2010 | 13.04.12 | 9 Betting on French racing abroad Partnerships in more than 50 countries with more than $1.6 billion handle bet outside France on French racing Two kinds of B2B agreements: Separate pool betting: partners generate their own pool and their own dividends on the basis of bets registered locally. 41 countries take French races on a regular basis 7 countries take a selection of French races Common pool betting: foreign bets are pooled with French bets: 8 partners; French speaking Switzerland Monaco Germany Austria Great Britain Spain Sweden The Netherlands

    10. Symposium on Racing & Gaming 2010 | 13.04.12 | 10 PMU’s partners abroad (B2B)

    11. Symposium on Racing & Gaming 2010 | 13.04.12 | 11 Market: 2nd market in Europe for pari mutuel on horseracing ($2.6 billion handle in 2009); totalizator owned by AAMS (Ministry of Finance); race rights owned by UNIRE (Ministry of Agriculture); distribution by private operators Italian races: 2,239 meetings in 2010, gallop and trotting Agreement with PMU: Separate pool on French races for 10 years (330 French race meetings in 2010) New project development: Quinté+ in common pool Limited bet range for take out reasons Specific information to provide to Italian players Necessity to develop a new connexion protocol Multiple interlocutors to deal with

    12. Symposium on Racing & Gaming 2010 | 13.04.12 | 12 Profile: developed horse racing markets, take the best international races Agreement with PMU: separate pool on a selection of races (Prix de l’Arc, Prix d’Amérique) Specific requirements Pre race information early: post times, potential runners Specific information Information for promotion: pictures, video, press release Uplink the video signal on a specific satellite Test everything before the event (signal, data) Organise an easy contact with PMU during races

    13. Symposium on Racing & Gaming 2010 | 13.04.12 | 13 Profile: developed horse racing market, great time zone differences Agreement with PMU: separate pool Specific environment and needs Communication takes more time Specific data: content and format Video signal: new technologies or cost sharing Internet wagering Night operations request automatic processes Lower pool sizes (night or early morning)

    14. Thank you Merci Grazie Gracias Danke

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