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A Weblog Examination

A Weblog Examination observations and experiences from the world of blogging Meg Hourihan What is a weblog (blog)? Web page with small chunks of text date-stamped ordered chronologically newest information at the top of the page Web native format Distributed discussions Peer-to-peer

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A Weblog Examination

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  1. A Weblog Examination observations and experiences from the world of blogging Meg Hourihan Available online at www.megnut.com/speak/banff

  2. What is a weblog (blog)? • Web page with small chunks of text • date-stamped • ordered chronologically • newest information at the top of the page • Web native format • Distributed discussions • Peer-to-peer Available online at www.megnut.com/speak/banff

  3. Blogger.com • Initial approach • Self-funding strategy • Series A round • Business models • Enterprise software • Subscription/licensing • Custom installations • Averaged 2.2 updates a day Available online at www.megnut.com/speak/banff

  4. Blogger Mistakes • Lack of focus • Afraid to spend $ • Never asked anyone to pay • Revenues Q4 ‘00 = $13,000 • Goodwill of community (not a mistake) • Tool is of the people • How can we use this? Available online at www.megnut.com/speak/banff

  5. Present Day • Independent researcher • Co-author of “We Blog: Publishing online with weblogs” • Columnist for the O’Reilly Network • Blogroots.com • Tools exploration Available online at www.megnut.com/speak/banff

  6. State of blogging • Software/tools • Blogger and LiveJournal both 500,000+ users • Movable Type’s TrackBack • Radio UserLand’s RSS News Aggregator • Cultural initiatives • Weblog Foundation proposal Available online at www.megnut.com/speak/banff

  7. Financial state of blogging • Radio UserLand • Per seat licensing • Blogger • Pro version by subscription • Advertising revenue (text and banner) • LiveJournal • Optional paid accounts • Movable Type • Donation-ware Available online at www.megnut.com/speak/banff

  8. Financial state (cont’d) • Jim Romanesko/Poynter • Andrew Sullivan • Amazon wish lists • Amazon associates Available online at www.megnut.com/speak/banff

  9. Where are we going? • Making relationships explicit • TrackBack • Blogdex • Adding context • Finding the good stuff • Integration • With other devices • With other applications • Business blogging Available online at www.megnut.com/speak/banff

  10. What do we need? • People to write/collate/collect/filter/link • The collective • People to build • Financial support Available online at www.megnut.com/speak/banff

  11. How do we fund it? • Traditional media business models • Text ads • By subscription • Traditional software models • By seat • Sponsorship (patrons?) • Donation-ware Available online at www.megnut.com/speak/banff

  12. How do we fund it? (cont’d) • Micropayments • Tip Jars • Economic unit of blogger at group level • “Blogging ad[d]s value collectively more than individually. To me, that suggests that a network of bloggers is the more likely economic unit than is the individual blogger.” - Arnold Kling Available online at www.megnut.com/speak/banff

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