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For-pay Public Wireless Internet Access

For-pay Public Wireless Internet Access Dr. Butch Anton hereUare Communications, Inc What is 802.11b (WiFi)? Global standard/unlicensed frequency (ISM band) Active IEEE standard Hot new technology Major player adoption 802.11b, WECA, and WiFi For-pay public wireless?

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For-pay Public Wireless Internet Access

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  1. For-pay Public Wireless Internet Access Dr. Butch Anton hereUare Communications, Inc

  2. What is 802.11b (WiFi)? • Global standard/unlicensed frequency (ISM band) • Active IEEE standard • Hot new technology • Major player adoption • 802.11b, WECA, and WiFi

  3. For-pay public wireless? • Ability to use 802.11b-enabled devices at all sorts of public locations • Cafés, coffee shops, airports, hotels, etc. • Anyplace you want to sit down and access the Internet • Pay “per sip” – only pay when you use and for what you use

  4. Why do users care? • WiFi is a hot technology being placed in the hands of consumers in all sorts of devices • Network footprint is small, localized islands, like home or office • No compelling reason to use enabled devices outside of these areas • Current for-pay networks are small, so you have to sign up with several to have any coverage

  5. Why do ISPs care? • Additional service offering/differentiator • Draws new customers • Helps retain existing customers • Additional channel for selling data pipes • Opens an entirely new channel for selling bandwidth • Secure corporate wireless Intranet access • Addresses a market segment that was previously untapped – additional revenue opportunity

  6. Why do business owners care? • Great way to differentiate in their space • Recurring revenue stream, which is very different from typical business models • Little or no effort to install and maintain – hardest part is driving to the bank to deposit the monthly checks! • Drive additional sales of core business • Customers stay longer and consume more

  7. What is my opportunity as an ISP? • Partner with location owners • Bundling • For installation fee • Revenue sharing • Sell more pipes • Secure global corporate wireless Intranet access • Bundled with a VPN and our locator software

  8. What is the solution? • A company which focuses on • Making it easy for business owners to deploy for-pay public wireless networks. • By developing technology to provide AAA functions in the access point and licensing it to all AP manufacturers • By operating a trusted third-party settlement and clearinghouse • By offering customized billing solutions to all its partners • Making it easy for users to enjoy a ubiquitous WiFi network footprint across the globe • By aggregating disparate WiFi networks into one seamless whole, so that users have the same experience everywhere

  9. Value proposition #1Single Location Networks • Enable easy bring-up of single-location networks (SLNs) • eCoinBox™ (ECB) offers AAA functionality integrated into the access point and ties the SNL into the global hereUare network • SLN owners can purchase a hereUare-enabled access point off the shelf, plug it into their DSL connection, and be up and running in minutes.

  10. Value proposition #2Consumer Aggregation • Today’s networks suffer from a lack of a large customer base • Each network is its own island with its own customer base • Network Service Providers (NSPs) can’t tap into a larger customer base of WiFi-enabled device owners unless they sign up with that particular network operator

  11. Value proposition #3Network Aggregation • WiFi network access suffers from several problems: • NSPs can’t justify building larger networks because they don’t have customers, but customers are slow to adopt because there is no footprint • NSPs don’t look at SLNs as potential network sites – they’re too small • Only with a combined network footprint that covers all the NSPs’ networks and the SLNs do you have a compelling network offering

  12. Versatile solution • Works equally well with single-location networks and existing WiFi installations • Exactly the same technology • Exactly the same customer experience • Locator application adds additional functionality/value/branding • Provides searchable listing of all hereUare network locations • Can be used to configure WiFi parameters and start secondary applications like VPNs. • Billing Service Providers (BSPs) can enter into private-label relationships

  13. Summary • The hot upcoming global technology • Key differentiator for ISPs • Incredible opportunity for ISPs to offer new bundled offerings • Recurring revenue opportunity, with potential for revenue sharing • Addresses a need that exists TODAY

  14. Not the end, but the beginning . . .

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